“…Several advanced approaches have been suggested regarding how to evaluate trust based on the reputation of peers (Houser & Wooders, 2006;Teacy, Patel, Jennings, & Luck, 2006;Resnick & Zeckhauser, 2002;Regan, Poupart & Cohen, 2006;Khosravifar, Gomrokchi, Bentahar & Thiran, 2009;Zhang & Cohen, 2008;Fang, Zhang, Sensoy, & Thalmann, 2011. These approaches have several weaknesses and challenges.…”