Combining gain-loss frame and background color to increase the effectiveness of online oral health messages: Differences among decision stages

Jiang, Tingting; Guo, Qin; Wu, Xi; Chi, Yu

doi:10.1016/j.ijmedinf.2022.104902

Cited by 3 publications

(4 citation statements)

References 64 publications

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“…Development should also consider health research that explores both gain-framed (benefits) and loss-framed (costs) messaging, as well as other potential persuasive features such as background color. 48 Although health message-framing studies are numerous, exploring eye-related message framing has been limited to a recent study in rural China, where both gain-and loss-framed messages increased eye care-seeking behavior. 49 The findings in this study are limited in their generalizability to all Canadians because the survey was administered only in English and the sample was biased toward white, educated, gender binary, female, and Ontarians, with middle-to upper-class household incomes and with access to multiple electronic devices that can provide information.…”

Section: Discussionmentioning

confidence: 99%

“…A range of preferences for verbal, text, or visual information was expressed; thus, more than one type of media may be needed to accommodate preferences, abilities, and learning styles. Development should also consider health research that explores both gain-framed (benefits) and loss-framed (costs) messaging, as well as other potential persuasive features such as background color 48 . Although health message-framing studies are numerous, exploring eye-related message framing has been limited to a recent study in rural China, where both gain- and loss-framed messages increased eye care–seeking behavior 49 …”

Section: Discussionmentioning

confidence: 99%

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Trust and Access: Eye Information-seeking Practices and Preferences among Canadians

et al. 2023

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Significance This study highlights the value that the public places on obtaining trusted and accessible health-related information and their preference for obtaining it from their healthcare practitioners. Previous research has not been specific to Canadians or vision. Findings can be used to increase eye health literacy and eye care utilization. Purpose Canadians underutilize eye care and underestimate the occurrence of asymptomatic eye disease. This study explored eye information seeking practices and preferences among a group of Canadians. Methods Using snowball sampling, a 28-item online survey collected respondent perceptions about their eye and health information seeking practices and preferences. Questions examined electronic device access, information source use, and demographics. Two open-ended questions examined information seeking practices and preferences. Respondents were at least 18 years old and living in Canada. Individuals working in eye care were excluded. Response frequencies and Z scores were computed. Written comments were assessed using content analysis. Results Respondents searched for less eye than health information (Z scores ≥ 2.25, P < .05). For eye and health information, primary care providers were the used and preferred source, and reliance on internet searches was greater than desired. Trust and access drove information seeking practices. Respondent comments suggested a hierarchy of trust operates across My Health Team, My Network, and My External Sources, with a persistent threat posed by Discredited Sources. Access to information sources appeared mediated by enablers (Convenience and Accessible Features) and barriers (Unreachable Health Team and Absent Systems). Eye information was seen as more specialized and harder to find. There was a high regard for healthcare practitioners who provide their patients with curated trusted information. Conclusions These Canadians value trusted and accessible health-related information. They prefer eye and health information from their healthcare practitioners and value when their health team provides online curated information, particularly regarding eyes.

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Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Trust and Access: Eye Information-seeking Practices and Preferences among Canadians

et al. 2023

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“…While gain-loss framing research has primarily focused on the examination of attitudes in various CSR contexts, the role of message sources, or the levels of interpretation (Faccioli et al, 2019;Topcuoglu et al, 2022), only a few studies have analyzed its effect on online behavior (e.g. Jiang et al, 2022) and even fewer that have done so in the specific context of CSR and online brand engagement. Examining online brand engagement on social media platforms is crucial, and additional research in the field is still being conducted (Aljuhmani et al, 2022;Lim and Rasul, 2022).…”

Section: Introductionmentioning

confidence: 99%

“…, 2022), only a few studies have analyzed its effect on online behavior (e.g. Jiang et al. , 2022) and even fewer that have done so in the specific context of CSR and online brand engagement.…”

Section: Introductionmentioning

confidence: 99%

Make me happy, make it credible – the effect of CSR message framing on online brand engagement

Cordero-Gutiérrez

Aljarah²,

López

et al. 2023

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PurposeThe objective of this study is to investigate the differential impact of gain versus loss message framing on the effectiveness of corporate social responsibility (CSR) communications in eliciting online brand engagement within the hospitality industry. Furthermore, this research aims to examine the extent to which evoked happiness and message credibility mediate the relationship between CSR message framing and online brand engagement, as these mediating factors have not been thoroughly examined in the existing academic literature.Design/methodology/approachThis study utilizes a between-subjects experimental design to test an integrative research framework, which is grounded in message framing theory and the elaboration likelihood model (ELM), in order to examine the interrelationships among the various constructs of the study within a coffee shop context on Facebook.FindingsThe findings of this study indicate that gain framing is a more powerful predictor of online brand engagement than loss framing. A mediation analysis supports the assertion that the effects of CSR framing communications on online brand engagement are mediated by evoked happiness and message credibility. Specifically, when the CSR message was framed in a positive (gain) manner, it was perceived as more credible and evoked more happiness, leading to increased online brand engagement. Additionally, the study’s results provide empirical evidence for the notion that the happiness elicited by brand messages enhances their credibility, leading to further online brand engagement.Originality/valueThis research makes a novel contribution to the literature by investigating the distinct effects of message framing on online brand advocacy and examining the complex interrelationships that modulate consumer engagement within the context of the hospitality industry.

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Nudging smokers away from lighting up: A meta-analysis of framing effect in current smokers

Waheed

2023

Journal of Behavioral and Experimental Economics

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Combining gain-loss frame and background color to increase the effectiveness of online oral health messages: Differences among decision stages

Cited by 3 publications

References 64 publications

Trust and Access: Eye Information-seeking Practices and Preferences among Canadians

Trust and Access: Eye Information-seeking Practices and Preferences among Canadians

Make me happy, make it credible – the effect of CSR message framing on online brand engagement

Nudging smokers away from lighting up: A meta-analysis of framing effect in current smokers

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