“…Innovation is fundamentally a collaborative effort between people who share ideas, perspectives, and values (Adler and Kwon, 2002). That is why social capital, understood as the set of values, norms, and attitudes that foster collaborative dynamics is a resource that favors the exchange of knowledge and information (Nahapiet and Ghoshal, 1998), as well as innovation processes (Sánchez-Famoso, Iturralde, and Maseda, 2015). The family business, given its peculiar characteristics linked to the family with solid business values and strong social ties (Hall, Melin, and Nordqvist, 2001), are companies with essential reserves of social capital in which interand intra-organizational relations have a strong influence on their behavior and dynamics (Sánchez-Famoso, Maseda, and Iturralde, 2017).…”