The relationship between intangibility and innovative efforts with the financial performance of Brazilian companies is still not conclusive in the literature. Intangibility and investments in innovation are essential for companies since their intangible assets can generate value.That innovative effort is considered a competitive advantage in a global and dynamic market. This paper seeks to verify the relationship between intangibility and innovative action in Brazilian companies and those located in the Triângulo Mineiro and Alto Paranaíba in their profitability and the possible significant differences between exporting and non-exporting companies. Financial information was collected from publicly traded Brazilian companies listed in Brazil, Bolsa, Balcão, to achieve the present study's objective. The period analyzed was from 2014 to 2019, and the data extracted from the Thomson Reuters and MDIC databases. After collected, organized, and treated, regression was performed with panel data.The companies were classified into two groups, exporters and non-exporters, and dummy variables were created to verify the effect of technological intensity, proposed by Lall (2000), based on low, medium, and high technological intensity resources. The results suggest that the negative index of intangible assets is significant concerning the ROA for Brazilian exporting companies. The degree of intangibility is not substantial concerning ROA. Regarding ROE, the data suggest that: for exporting companies, the increase in the degree of intangibility influences, decreasing performance, the environmental innovation score positively influences financial performance and G&P are not significant with performance. The EXP variables of REG were not substantial in any of the models analyzed, suggesting that if the company exports or is located in the mesoregion under analysis, it does not influence the firm's financial performance.