“…The logic is that it is healthy to have a 'happy' body, to experience pleasure, and to enjoy food as a part of a social community; and that good quality foods satiate better than food of low quality and thus make one eat less, but better (Fischler, 2011;Vogel and Mol, 2014). This approach, which is sometimes called the 'culinary order', incorporates notions of gastronomy and commensality in our understanding of healthiness (Chrysochou et al, 2010;Fischler, 2011). In this understanding organic food products are healthier than their conventional counterparts if their taste, texture or other sensory characteristics are superior.…”