2018
DOI: 10.32890/jict2018.17.2.8254
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Comment Analysis for Product and Service Satisfaction From Thai Customers' Review in Social Network

Abstract: In the last decade, the amount of social media usage has rapidly increased exponentially in Thailand. A huge amount of Thai online reviews and comments are available on social network every second. Because of this fact, comment analysis, also called sentiment analysis, has then become an essential task to analyze people’s emotions, opinion, attitudes and sentiments from the amount of these online posts. This paper proposed the technique for analyzing Thai customers’ comments or opinions about the products and … Show more

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Cited by 4 publications
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“…Definition 2: A frequency of aspect F a is a septuple with a frequency of each polarity opinion strength f s for aspect a as shown in Formula (1).…”
Section: Aspect-based Knowledge Representation and Selection Componentmentioning
confidence: 99%
See 1 more Smart Citation
“…Definition 2: A frequency of aspect F a is a septuple with a frequency of each polarity opinion strength f s for aspect a as shown in Formula (1).…”
Section: Aspect-based Knowledge Representation and Selection Componentmentioning
confidence: 99%
“…For example, feedback about a camera from customers is the picture quality of this camera is great. These comments usually contain users' expressed words that play the major factor in assessing users' satisfaction [1]. Hence, these comments and feedback help not only the business to enhance a quality of products or services but also the customers to have feedback from others about the interesting products.…”
Section: Introductionmentioning
confidence: 99%
“…This connection is exemplified by the fact that every citizen can leave comments on various social media platforms (Ziegele et al, 2014), and liberated to express their opinions and attitudes regarding both public and sensitive issues due to the nature of online social spaces (see, Al-Zaman, 2021; Brochado et al, 2019;De Brún et al, 2014;King & McCashin, 2022;Towner, 2012). This phenomenon drives scholars to investigate the content, behavior, and patterns of citizens' comments on social media using comment analysis method (Chumwatana, 2018). Additionally, the analysis of comments constitutes a potentially interesting data source to mine for obtaining implicit knowledge about users, post, categories, community interests and to comprehend the generative deliberation potential of the emerging technology and its capacity to create a virtual public sphere (Ksiazek, 2015).…”
Section: Introductionmentioning
confidence: 99%
“…Fifty-two million of these users are in Thailand. Thailand is ranked in the world's top 10 highest social media users (Chumwatana, 2018). Thai users spend nearly 3 hours on social media daily.…”
Section: Introductionmentioning
confidence: 99%