“…However, our data and results did not report that the US FDA was suggesting or endorsing container size, but rather we were using this as comparative information for a reference serving size for these different beverage categories v. what was actually likely to be consumed in one sitting. We did not imply that container sizes are regulated (as indicated in Ms Rich’s letter ( 1 ) ) nor did we suggest anywhere that such regulations were being ignored. Nevertheless, given consistent research demonstrating that larger portion sizes can lead to overconsumption and excess energy intake ( 7 ) , policies to limit the availability of large single-serving SSB should be and are being enacted by government agencies ( 8 – 10 ) .…”