Commentary on Liang <i>et al.</i> (2011): Unravelling the tangle of comorbidity – are we there yet?

Kavanagh, David J.

doi:10.1111/j.1360-0443.2011.03458.x

Cited by 1 publication

(1 citation statement)

References 14 publications

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“…This theory has been used in various studies in S-Commerce research for evaluating the impact of various factors on users' behaviour. For instance, Liang et al (2011) identified that social support and Website quality positively influence the user's intention to use S-Commerce. Similarly, Hajli (2014) identified that social support provided through information sharing (reviews, ratings etc.)…”

Section: Conceptual Model and Hypothesis Developmentmentioning

confidence: 99%

Investigating the antecedents of e-commerce satisfaction in social commerce context

Attar

Shanmugam

Hajli

2020

BFJ

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PurposeSocial media is still influencing consumers and is extending social commerce (S-Commerce) use. Different social media activities can influence the users' trust and e-satisfaction at different levels, which in turn influence the purchase intentions. This is evident for the food and beverage industry as S-Commerce mediated by social media can help realise a shorter time to market and meet buyer demands. In addition, credibility factors may influence trust and purchase intentions. Understanding the various factors of influence such as social constructs, namely ratings, reviews and referrals; design constructs such as credibility and features and behavioural constructs such as trust, satisfaction and motivation; and analysing the relationship between these factors and how they influence purchase intentions can provide deeper insights into S-Commerce research, decision-making process and purchase intentions particularly from a food and beverage context.Design/methodology/approachDrawing on trust through social media activities and surface credibility as well as e-commerce satisfaction, the authors have proposed a research model to investigate the purchase intention of consumers in S-Commerce platforms. Survey data were collected from six countries in Asia and analysed using SEM-PLS.FindingsResults indicated that both trust and surface credibility significantly influence e-commerce satisfaction leading to purchase intention. Furthermore, surface credibility, which is a novel predictor for purchase intention in S-Commerce context, is highly significant on e-commerce satisfaction. Besides, encouraged by surface credibility, it was identified that trust significantly affects e-commerce satisfaction and results in purchase intention. This research adds contribution to theory and practice in S-Commerce stream as discussed at the end of the paper.Originality/valueThe results of this research contribute to the S-Commerce literature and have practical implications for practitioners in the food and beverage industry. As such, focussing on these constructs, this paper analyses the relationship between the social media activities, trust, e-commerce satisfaction, surface credibility and intention to buy.

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Section: Conceptual Model and Hypothesis Developmentmentioning

confidence: 99%