Commercial Communication in the Digital Age : Information or Disinformation?

Siegert, Gabriele; Rimscha, M. Bjørn von; Grubenmann, Stephanie

doi:10.26530/oapen_628402

Cited by 2 publications

(2 citation statements)

References 36 publications

(40 reference statements)

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“…At the same time, giving internal communicators a "letter of freedom" sends a powerful signal that the organization wishes to be transparent and trustworthy. In other words, it could be argued that internal communication should not merely borrow journalistic routines and techniques (Serazio, 2021) or resemble journalistic media (Arrese and P erez-Latre, 2017;Koch et al, 2023), but should actually be journalistic media.…”

Section: Discussionmentioning

confidence: 99%

“…Over time, they learn to work with but also constantly challenge-organizational constraints in that the employees have to recognize the organization in the internal communication and that the employee perspective needs to be highlighted. It could be argued that their communication is brand journalism and constitutes a move to the dark side (Arrese and P erez-Latre, 2017;Kester and Prenger, 2021). However, a couple of the respondents argued that journalists working at a local newspaper are also restricted in the stories they can tell, and the respondents did not perceive such a big difference between working for a news medium and working for an organization, even if, from time to time, they had to write a story that they did not like or deemed irrelevant.…”

Section: Discussionmentioning

confidence: 99%

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A move to the bright side? When journalism is invited into internal communication

Madsen,

Andersen

2023

CCIJ

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PurposeJournalists moving into corporate communication have for many years been regarded as a move to the “dark side”. This paper turns the lens to explore how trained journalists working as internal communication practitioners due to their journalistic self-concept and skills can contribute to internal communication.Design/methodology/approachAn interview study was conducted with twelve trained journalists working with internal communication in different types of organizations. Three indicators of professionalism, namely autonomy, altruism and expert knowledge, were used as categories to structure the interviews and analysis.FindingsThe respondents perceived that their journalistic self-concept and skills helped them identify the employee perspective, write relevant stories and deliver them quickly. Furthermore, their courage and lack of fear of authorities enabled them to challenge decisions made by their senior managers, especially regarding how, what and when to communicate.Research limitations/implicationsThe three indicators of the journalist profession, – autonomy, altruism and journalistic knowledge and skills – may help establish internal communication that is relevant, transparent and trustworthy.Practical implicationsOrganizations may benefit from building their internal communication around the three indicators of the journalist profession. They could, for example, host independent internal media that present the employees’ perspective and maintain a critical attitude to the organization in a relevant and compelling manner.Originality/valueFew studies have explored the role of journalists working as internal communication practitioners and their contributions to internal communication.

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Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%