Commercial hospital discharge packs for breastfeeding women

Are 2 Weeks of Daily Breastfeeding Support Insufficient to Overcome the Influences of Formula?

“…Sample discharge bags from formula companies were distributed at the study hospital, and these have been shown to decrease breastfeeding rates. 32 Last, providers both in clinic and at WIC may Breastfeeding problems Breastfeeding problems were common early on, with pain and sore nipples, difficulty with latch, and doubts about milk supply in many mothers. Mothers who breastfed longer reported fewer problems.…”

Circumventing the WHO Code? An observational study

“…Although there is a significant research gap in this area, several studies have found a relationship between exposure to formula advertising and declines in breastfeeding initiation, duration or intensity. Research conducted in developed countries has found that mothers who see formula advertising during their pregnancies or shortly after birth were more likely to be using infant formula at 0–2 weeks and 8–10 weeks and less likely to be breastfeeding at all time points 18 44 45. Furthermore, Filipinas who were able to recall seeing a formula milk advertisement were less likely to intend to breastfeed and were less likely be breastfeeding by day 2 of their infants' lives 15.…”

Breastfeeding Among Inner-City Women: From Intention Before Delivery to Breastfeeding at Hospital Discharge

“…6 A Cochrane review found certain institutional changes in maternity care practices effectively increased breastfeeding initiation and duration. 22 Baby-Friendly hospitals in the United States have reported elevated rates of breastfeeding that persist regardless of demographic factors traditionally linked with low breastfeeding rates. 23 In our post hoc analysis (data not provided), breastfeeding in the delivery room and as the infants' first feeding in the nursery both were positively associated with breastfeeding at discharge.…”