“…Year-on-year market predictions, expecting rapid expansion, have fallen short (Accenture, 2016;Navigant Research Group, 2012;The Harris Poll, 2015) creating major disappointment within the industry (Accenture, 2016;OECD, 2018). SHTs which offer the greatest potential of improved energy efficiency and carbon reductions -referred to as energy-SHTs from herein -such as smart heating systems (BIT, 2017), smart lighting (Laidi et al, 2019) and smart appliances (Hsu and Lin, 2016) Vrain, E. and . "Social networks and communication behaviour underlying smart home adoption in the UK."…”