Commercialization and lifestyle sport: lessons from 20 years of freestyle BMX in ‘Pro-Town, USA’

Edwards, Bob; Corte, Ugo

doi:10.1080/17430431003780070

Cited by 50 publications

(43 citation statements)

References 15 publications

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“…As Edwards and Corte (2010) argue, when sports become commercialized multiple actors emerge to influence the development and direction of commercialization, and these actors may have competing agendas. This is the case in relation to "owners", riders and horses in elite equestrian sport.…”

Section: The Influence Of "Owners"mentioning

confidence: 99%

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Tools of the Trade or Part of the Family? Horses in Competitive Equestrian Sport

Dashper

2014

Soc Animals

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The horse-human relationship is based on mutual respect and understanding, and the development of trusting partnerships may be particularly important in elite equestrian sport, where horses and humans rely on each other to tackle sporting challenges. The increasing commercialization of equestrian sport is eroding aspects of the horse-human relationship, as the commodity value of sports horses increases and the pressure for quick results threatens the formation of deep bonds between horse and rider. This article presents data from an ethnographic study of competitive equestrian sport in England, including interviews with 26 elite riders, to explore how the changing nature of elite equestrian sport is altering the basis of the horse-human relationship, changing the horse from a trusted partner in sporting pursuits to a commodity to be bought and sold for human commercial benefit.2

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Section: The Influence Of "Owners"mentioning

confidence: 99%

“…However, professionalism and commercialism have brought benefits to sport in terms of improved standards of sports medicine, improved sporting performances and securing the economic viability of many niche sporting practices (Howe, 2004;Peterson, 2008;Edwards & Corte, 2010).…”

Section: The Professionalization and Commercialization Of Equestrian mentioning

confidence: 99%

Tools of the Trade or Part of the Family? Horses in Competitive Equestrian Sport

Dashper

2014

Soc Animals

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“…Rinehart, 2002), and processes of commercialisation (e.g. Wheaton, 2005;Edwards & Corte, 2010) have received considerable attention in the literature as issues which increasingly permeate the lifestyle sportscape. These processes complicate their position as the default alternative to traditional or conventional sports which has been heralded as important for policymakers.…”

Section: Lifestyle Sports and Public Policymentioning

confidence: 99%

Questioning policy, youth participation and lifestyle sports

King

Church

2014

Leisure Studies

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Young people have been identified as a key target group for whom participation in sport and physical activity could have important benefits to health and wellbeing and consequently have been the focus of several government policies to increase participation in the UK. Lifestyle sports represent one such strategy for encouraging and sustaining new engagements in sport and physical activity in youth groups, however, there is at present a lack of understanding of the use of these activities within policy contexts. This paper presents findings from a government initiative which sought to increase participation in sport for young people through provision of facilities for mountain biking in a forest in South East England. Findings from qualitative research with 40 young people who participated in mountain biking at the case study location highlight the importance of non-traditional sports as a means to experience the natural environments through forms of consumption which are healthy, active and appeal to their identities. In addition, however, the paper raises questions over the accessibility of schemes for some individuals and social groups, and the ability to incorporate sports which are inherently participant led into state managed schemes. Lifestyle sports such as mountain biking involve distinct forms of participation which present a challenge for policy makers who seek to create and maintain sustainable communities of youth participants.

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“…These types of outdoor recreation/education provision situate educators and learners within a model that Edwards andCorte (2010, p. 1135) have labelled 'mass market commercialization', where the producers (the adventure centre and its staff) and the primary consumers (the school children) are physically distanced from outdoor climbing and skiing/snowboarding sites. Experiences are delivered in a predictable and calculable manner with the intent to maximize efficiency.…”

Section: Discussionmentioning

confidence: 98%