Commercialization of Digitally-Enabled Products and Services: Overcoming the Barriers by Applying Action Learning

Sautter, Thomas; West, Shaun; Harrison, David K.; Gaiardelli, Paolo

doi:10.1007/978-3-031-16411-8_30

Cited by 1 publication

(2 citation statements)

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“…Following prior work on organizational change and change management (Bigdeli et al. , 2017; Sautter et al. , 2022), future studies can investigate how companies proactively identify barriers and overcome them to successfully change toward mature DSI.…”

Section: Discussionmentioning

confidence: 99%

“…Third, besides learning, this study shows how companies evolve toward DSI maturity through organizational alignment. Following prior work on organizational change and change management (Bigdeli et al, 2017;Sautter et al, 2022), future studies can investigate how companies proactively identify barriers and overcome them to successfully change toward mature DSI.…”

Section: Future Research Opportunitiesmentioning

confidence: 99%

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Spiraling between learning and alignment toward digital service innovation

Coreynen,

Matthyssens,

Struyf

et al. 2023

JOSM

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PurposeThis study aims to develop theory on the process toward digital service innovation (DSI) and to generate insights into how companies deal with the rising complexity associated with DSI, both inside and outside of the organization, through organizational learning and alignment.Design/methodology/approachAfter purposeful sampling, in-depth, longitudinal case studies of three manufacturers are presented as illustration. Per case, multiple semi-structured interviews are conducted, and insights are validated through rich additional data gathering. Each company's DSI pathway is reconstructed with critical incident technique. Next, using systematic combining, a middle-range theory is developed by proposing a theoretical frame concerning the relations between DSI maturity, learning and alignment.FindingsThe authors posit that, as companies gradually develop and progress toward DSI maturity, they deal with a rising degree of complexity, fueling their learning needs. Companies that are apt to learn, pass through multiple cycles of learning and alignment to overcome specific complexities associated with different DSI stages, with each cycle unlocking new DSI opportunities and challenges.Originality/valueThe study applies a stage-based view on DSI combined with complexity management and organizational learning and alignment theory. It offers a theoretical frame and propositions to be used by researchers for future DSI studies and by managers to evaluate alternative DSI strategies and implementation steps.

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Section: Discussionmentioning

confidence: 99%

Section: Future Research Opportunitiesmentioning

confidence: 99%