Commercialization of Inorganic Waste-based Eco Friendly Creative Products to Improve Living Standard of Women Street Vendors in Cikapundung

Adwiyah, Rabiatul; Alhamuddin, Alhamuddin; Hamdani, Fahmi Fatwa Rosyadi Satria; Triwardhani, Ike Junita

doi:10.2991/sores-18.2019.122

Cited by 2 publications

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“…Understanding and caring for the environment will develop by itself, if the community is often made aware and given awareness about the importance of protecting the environment. In general, women's participation in development program also means utilizing human resources with high potential [14]. The expansion of evaluation culture at the local level can translate into one of contiuos improvement the support empowerments and community development [15].…”

Section: Resultsmentioning

confidence: 99%

Empowerment of Cassava Farmers Through Processing of Local Potential Based on Home Industry

Alhamuddin¹,

Adwiyah²,

Hamdani³

et al. 2020

Proceedings of the 2nd Social and Humaniora Research Symposium (SoRes 2019)

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Women's involvement in the productive business sector will cause social change. The inclusion of women in the labor market or productive work affects household economic activity, resulting in changes in family economic structure. Empowering mothers can be done through processing food that can be used as a souvenir for tourists. West Bandung Regency is one area that has a lot of cassava potential, one area producing a lot of cassava is Cikalong Village. This program was going to focus on food manufacturing training from home industry-based cassava. In addition to food manufacturing training, the proposing team also taught cassava farmers to process food from cassava using interesting variations of taste and color, as well as brand selection for their products. The purpose was to invite tourists to buy and enjoy the culinary processing of the cassava farmers. The empowerment of Cassava Farmers was carried out using the Participatory Action Research (PAR) approach. The expectation of this program was the existence of products prototype processed from local agricultural products, namely cassava, to support the economic condition of the participants and to use processed products as culinary tourism centers.

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Section: Resultsmentioning

confidence: 99%

Empowerment of Cassava Farmers Through Processing of Local Potential Based on Home Industry

Alhamuddin¹,

Adwiyah²,

Hamdani³

et al. 2020

Proceedings of the 2nd Social and Humaniora Research Symposium (SoRes 2019)

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“…Dalam kegiatan ini berupa aktivitas pelatihan peningkatan keterampilan pengrajin sepatu di Kota Bandung oleh masyarakat. Dampak Ekonomi yang terasa adalah peningkatan kesejahteraan pengrajin yakni sebelumnya hanya mengandalkan penjualan offline, kemudian bisa berjualan secara online dan meningkat omzet penjualannya (Adwiyah et al, 2019) .…”

Section: Demandsunclassified

Inovasi bisnis era new normal melalui kampung virtual sepatu kreatif untuk meningkatkan daya saing produk UKM alas kaki di Kota Bandung

Alhamuddin

Rabiatul

Fahmi

2022

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[Bahasa]: Pandemi Covid-19 menyebabkan turunnya angka penjualan produk alas kaki sebesar 41%–75%. Tidak hanya menurun pada angka penjualan, beberapa mitra bahkan harus menutup usahanya karena rendahnya daya beli masyarakat. Berdasarkan masalah tersebut, pengabdian kepada masyarakat ini bertujuan untuk menyusun sebuah rencana aksi bersama mitra dalam membangun inovasi bisnis yang berdaya saing melalui platform kampung virtual sepatu. Mitra dalam kegiatan ini adalah 11 pengrajin yang tergabung dalam Asosiasi Pengrajin dan Alas Kaki Indonesia (APAI). Pendekatan yang digunakan adalah Asset-Based Community Development (ABCD) sebagai strategi pemberdayaan masyarakat melalui potensi yang mereka miliki. Langkah-langkah pemberdayaan dimulai dari penyusunan rencana aksi, pelaksanaan berupa pelatihan dan pendampingan, evaluasi, dan refleksi. Hasil pengabdian menunjukkan adanya peningkatan kesadaran mitra terhadap pentingnya digital marketing dalam pemasaran produk mereka. Mitra juga memiliki kesadaran bahwa proses pemasaran yang baik harus didukung konten dan komunikasi kreatif. Hal tersebut menjadi value yang akan meningkatkan daya saing produk mitra sehingga lebih dikenal masyarakat. Selain itu, program pengabdian ini dapat meningkatkan angka penjualan produk mitra. Program terkait selanjutnya perlu melakukan pemberdayaan secara berkesinambungan sehingga mitra atau masyarakat dampingan dapat merasakan dampak yang lebih signifikan. Kata Kunci: inovasi, kampung sepatu, produk kreatif, APAI [English]: The Covid-19 pandemic did not only cause a decrease in sales of footwear products by 41%-75% but also affected the continuity of the business; some partners even had to close their businesses due to the low number of purchases from customers. Based on these problems, this community service program aims to develop an action plan with partners in developing competitive business innovations through the virtual shoe village platform. This program involved 11 craftsmen who are members of the Indonesian Craftsmen and Footwear Association (APAI). The approach used was Asset-Based Community Development (ABCD) as a strategy for community empowerment through their potential. Empowerment steps start from the preparation of an action plan, implementation in the form of training and mentoring, evaluation, and reflection. The results show that there is an increase in partners’ awareness of the importance of digital marketing for their products. Also, participants are aware of that a good marketing process must be supported by content and creative communication. It is a value that will increase the competitiveness of products so that they are better known to the public. In addition, this program can increase sales of partners’ products. Further related programs need to carry out continuous empowerment so that partners or assisted communities can feel a more significant impact. Keywords: innovation, shoe village, creative product, APAI

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Commercialization of Inorganic Waste-based Eco Friendly Creative Products to Improve Living Standard of Women Street Vendors in Cikapundung

Cited by 2 publications

References 0 publications

Empowerment of Cassava Farmers Through Processing of Local Potential Based on Home Industry

Empowerment of Cassava Farmers Through Processing of Local Potential Based on Home Industry

Inovasi bisnis era new normal melalui kampung virtual sepatu kreatif untuk meningkatkan daya saing produk UKM alas kaki di Kota Bandung

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