Commitment to Online Community and Continuance Intention: Issue Involvement, Interactivity, and Social Interaction

Kusumasondjaja, Sony

doi:10.24198/jbm.v18i2.64

Cited by 2 publications

(2 citation statements)

References 67 publications

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“…Individuals that engage in scommerce attribute close attention to receiving valuable content and reaching better buying behavior Kim, 2013;Hu et al, 2022). Therefore, such requirements should be enough if successful social relationships enable knowledge sharing among online communities (Kusumasondjaja, 2017). With regular social encounters with SMI's, knowledge can be more easily transferred from origin to destination.…”

Section: Mediation Role Of Trust In the Community And Social Commerce...mentioning

confidence: 99%

Let's Buy With Social Commerce Platforms Through Social Media Influencers: An Indian Consumer Perspective

et al. 2022

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The COVID-19 pandemic has had a substantial impact on the retail industry around the globe, including in the vast market of India. The response to the pandemic required stores to close and develop new ways to approach shoppers more efficiently. The worldwide usage of social media enabled the growth of social commerce (s-commerce). Influencers on s-commerce platforms use live broadcasting on their channels to promote endorsed products. The features of s-commerce influencers enhance users' trust in the online community and s-commerce intention, impacting their online purchasing intentions. In this study, we collected data from 379 Indian consumers to test the measurement and structural model using Partial Least Square-Structural Equation Modeling (PLS-SEM) to verify our conceptual framework. We found that trust in the online community and s-commerce intention are antecedents of online purchase intentions. Additionally, the results demonstrate that trust in Indian social media influencers and s-commerce intentions are vital for boosting consumers' purchase intention, verifying the hypothesized mediating effect of these factors. Based on these results, we suggest several managerial actions that could enhance the value of s-commerce for franchises, executives, e-retailers, and e-marketplaces.

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Section: Mediation Role Of Trust In the Community And Social Commerce...mentioning

confidence: 99%

Let's Buy With Social Commerce Platforms Through Social Media Influencers: An Indian Consumer Perspective

et al. 2022

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“…Consumers who participate in s-commerce attach great importance to acquiring useful information and achieving better shopping performance (Kim, 2013;. However, these demands can only be met if there are effective mutual interactions that allow information to be circulated (Kusumasondjaja, 2017). Frequent social interactions can facilitate the transmission of information from the source to the consumers who need it to solve certain problems.…”

Section: Continued Social Commerce Intentionmentioning

confidence: 99%

Charting consumers' continued social commerce intention

Chen

Davison³

et al. 2021

INTR

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PurposeThis study aims to investigate the factors influencing consumers' continued social commerce (s-commerce) intention and its underlying mechanism.Design/methodology/approachThe authors define continued s-commerce intention as consumers' intention to continually participate in s-commerce activities, namely, requesting and sharing commercial information. Grounded in the motivation theory, perceived usefulness and perceived enjoyment are identified in this study as the motives behind consumers' continued s-commerce intention. Given the indispensable social facet of s-commerce, the authors include social support as another critical social factor motivating continuance intention. Furthermore, users' perceptions are affected by prior s-commerce outcomes, which concern the effectiveness of the commercial information exchange process. Research suggests that in such a context, the result of communication is jointly determined by source credibility and interactive relationships amongst individuals. Whilst source credibility determines the usefulness of the information transmitted, a social interaction supports this process. Therefore, source credibility and social interactions are crucial to the outcomes of s-commerce, which, in turn, affect consumers' perceived usefulness, perceived enjoyment and social support in s-commerce. Building on these arguments, the authors propose our research model and then test the hypotheses via a survey.FindingsThe authors find that consumers' perceived usefulness and informational social support of s-commerce directly affect their continued s-commerce intention. Moreover, perceived enjoyment leads to continued s-commerce intention via the mediation of perceived usefulness, whilst emotional social support influences continued s-commerce intention through the mediator of informational social support. In addition, source credibility is a significant antecedent of consumers' usefulness, enjoyment and social support perceptions, whilst a social interaction significantly impacts perceived enjoyment and social support.Originality/valueVarious consumer behaviours in s-commerce have been studied; however, the continuance intention to participate in the s-commerce activity remains unknown. This empirical study fills this research gap. Moreover, the authors initially reveal s-commerce participants' utilitarian orientation in the post-adoption stage: perceived usefulness and informational social support affect continuance intention more directly than perceived enjoyment and emotional social support. Further, prior studies on information systems continuance have mainly focused on technical features. By identifying the influence from social factors, i.e. social support, this work extends the literature on information systems continuance.

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Commitment to Online Community and Continuance Intention: Issue Involvement, Interactivity, and Social Interaction

Cited by 2 publications

References 67 publications

Let's Buy With Social Commerce Platforms Through Social Media Influencers: An Indian Consumer Perspective

Let's Buy With Social Commerce Platforms Through Social Media Influencers: An Indian Consumer Perspective

Charting consumers' continued social commerce intention

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