Commitment to the Teacher’s Loyalty as a Customer

Abstract

Customer loyalty is the major importance in maintaining customer and to attract new customer at SMEs. It becomes also the important attention for Koperasi Sejahtera Bersama. In maintaining customer, it is needed Customer Relationship Management and Customer Commitment, especially for the customer who comes from school, in this case, is Teacher. Remember that the teacher can give a good recommendation to students, parents and even co-workers. Reviewing problem phenomenon, so the aim of this study is to review the correlation of Customer Relationship Management and Commitment to the teacher's loyalty as a customer. This quantitative research uses 95 respondents from a customer of Koperasi Sejahtera Bersama that mostly are Teachers, through hypothesis test. The research finding is found that there is a positive correlation between Customer Relationship Management and Commitment on Loyalty. Commitment has a stronger bond on loyalty than Customer Relationship Management. The difference seems on there is no significant correlation between Customer Relationship Management with Loyalty, in which in the previous research those correlations are found very closely. This research result explains the importance of Relationship Management on Teacher as a customer, in order to improve loyalty bonding. It is expected that those loyalties provide the impact on Teacher's recommendation to their environment

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