Commodification and Digital Political Participation: The “15-M Movement” and the Collectivization of the Internet

Abstract

The objective of this article is to analyze an emerging process in the network society: the commodification of the Internet and political communication. This strategy of technological capitalism is becoming increasingly present in the lives of citizens around the world, and it represents a new challenge for critical thinking. In this article we will show the debate around this process and we will point out a few examples. However, despite the existence of this process of commodification, society is not taking a passive attitude. On the contrary, we have cases of social movements, such as the Spanish 15-M, which identified this process and designed a strategy to try to reverse it. However, and despite the efforts of this movement, many of the achievements of the 15-M against commodification have lost their validity. In this paper we review the current state of the debate on the commercialization

Komodifikasi "Akal Sehat" sebagai Industri Kampanye Politik di Indonesia

“…4, No. 02 (2021 kebijakan sebagian besar negara maju sedang mengaktifkan kembali strategi komodifikasi dan memperluasnya ke wilayah baru (Robles & Córdoba-Hernández, 2018), salah satunya adalah politik.…”