Commodification of women in Sido Muncul advertisement Sido Susu Ginger drink Ariel Tatum version
Galang Anggit Laksono,
Gibbran Prathisara
Abstract:This study aims to determine the indications that refer to the commodification of women contained in YouTube advertisements. Women in the media become indispensable for the capital owners because they can be an exchange value; this cannot be separated from the role of advertisers. This research used qualitative research with the content analysis method. The research was conducted by observing the Sido Susu/Sido Muncul advertisement of the Ariel Tatum version from each shot. The result of this research shows th… Show more
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