Communicating about halal products to non-Muslim consumers – the role of fit and scepticism

Mavi, Samira Rahimi; Einwiller, Sabine A.; Wahl, Ingrid

doi:10.1080/13527266.2024.2335563

Journal of Marketing Communications

2024

DOI: 10.1080/13527266.2024.2335563

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Communicating about halal products to non-Muslim consumers – the role of fit and scepticism

Samira Rahimi Mavi,

Sabine A. Einwiller,

Ingrid Wahl

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Communicating about halal products to non-Muslim consumers – the role of fit and scepticism

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References 50 publications

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