Communicating during crisis: Use of blogs as a relationship management tool

Sweetser, Kaye D.; Metzgar, Emily T.

doi:10.1016/j.pubrev.2007.05.016

Cited by 209 publications

(130 citation statements)

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“…Several other studies have shown that the interactivity that brings about the perception of a conversational human voice is an important driver of positive effects of exposure to brands in social media (e.g., van Noort & Willemsen, 2011;Park & Lee, 2013;Sweetser & Metzgar, 2007;Yang, Kang, & Johnson, 2010). Some authors (Colliander & Dahlen, 2011;Labrecque, 2014) have found similar effects but refer to theories on parasocial interaction to explain the effects.…”

Section: Discussionmentioning

confidence: 99%

Does a Virtual like Cause Actual Liking? How following a Brand's Facebook Updates Enhances Brand Evaluations and Purchase Intention

Beukeboom¹,

Kerkhof²,

Vries³

2015

Journal of Interactive Marketing

156

102

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Section: Discussionmentioning

confidence: 99%

Does a Virtual like Cause Actual Liking? How following a Brand's Facebook Updates Enhances Brand Evaluations and Purchase Intention

Beukeboom¹,

Kerkhof²,

Vries³

2015

Journal of Interactive Marketing

156

102

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“…They periodically contain new entries. Usually, blogs are produced by a single author or by a small group of users (Moore and Serva 2007;Sweetser and Metzgar 2007), but they are open to the public for reading (Blood 2002;Maurer and Tochtermann 2002). Blogs can be used for purposes of learning and knowledge sharing (Ras et al 2005).…”

Section: Introductionmentioning

confidence: 99%

A systemic and cognitive view on collaborative knowledge building with wikis

Cress¹,

Kimmerle

2008

Computer Supported Learning

416

236

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Wikis provide new opportunities for learning and for collaborative knowledge building as well as for understanding these processes. This article presents a theoretical framework for describing how learning and collaborative knowledge building take place. In order to understand these processes, three aspects need to be considered: the social processes facilitated by a wiki, the cognitive processes of the users, and how both processes influence each other mutually. For this purpose, the model presented in this article borrows from the systemic approach of Luhmann as well as from Piaget's theory of equilibration and combines these approaches. The model analyzes processes which take place in the social system of a wiki as well as in the cognitive systems of the users. The model also describes learning activities as processes of externalization and internalization. Individual learning happens through internal processes of assimilation and accommodation, whereas changes in a wiki are due to activities of external assimilation and accommodation which in turn lead to collaborative knowledge building. This article provides empirical examples for these equilibration activities by analyzing Wikipedia articles. Equilibration activities are described as being caused by subjectively perceived incongruities between an individuals' knowledge and the information provided by a wiki. Incongruities of medium level cause cognitive conflicts which in turn activate the described processes of equilibration and facilitate individual learning and collaborative knowledge building.

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“…According to researches on social media, people are more active on using different social media when there is a disaster happening as they seek for more useful information [18], [19]. The top reason why the students check their Twitter during typhoon according to the second research question is because they want to know if there is an announcement regarding class suspensions which is also being agreed by 51.61% (64) of the whole sample in a scale of 1 to 4.…”

Section: Resultsmentioning

confidence: 99%

“Meron o Wala”: A Study on the Usefulness of Twitter during Typhoon as Perceived by the Students of the Selected Intramuros-Based Schools

Paladin¹,

Anne²,

Ramos³

et al. 2015

IJSSH

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Abstract-Uses and Gratifications theory explains that a person uses a particular kind of media because of the satisfaction a person can get from it. Applied in social media, the current research aims to understand the usefulness of Twitter to the students during typhoon. A total of 124 students from the Intramuros-based schools were selected through a non-probability-purposive sampling. A descriptive analysis was used to measure the answers to a 47-item questionnaire. They are motivated to use Twitter during typhoon to communicate with their family and friends. The current research found that students use Twitter more whenever there is a typhoon. Students use their mobile phones in logging in to their accounts. The current research also found that Twitter is the students first source of information regarding typhoons and the top information seek by students on Twitter is the announcement of class suspension.

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Communicating during crisis: Use of blogs as a relationship management tool

Cited by 209 publications

References 0 publications

Does a Virtual like Cause Actual Liking? How following a Brand's Facebook Updates Enhances Brand Evaluations and Purchase Intention

Does a Virtual like Cause Actual Liking? How following a Brand's Facebook Updates Enhances Brand Evaluations and Purchase Intention

A systemic and cognitive view on collaborative knowledge building with wikis

“Meron o Wala”: A Study on the Usefulness of Twitter during Typhoon as Perceived by the Students of the Selected Intramuros-Based Schools

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