Communicating in an eventful campaign: A case study of party press releases during the German federal election campaign 2021

Ivanusch, Christoph; Zehnter, Lisa; Burst, Tobias

doi:10.1016/j.electstud.2023.102703

Electoral Studies

2023

DOI: 10.1016/j.electstud.2023.102703

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Communicating in an eventful campaign: A case study of party press releases during the German federal election campaign 2021

Christoph Ivanusch,

Lisa Zehnter,

Tobias Burst

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2024

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Tapestries of Topics: Factors Affecting the Issue Diversity of Political Parties’ Social Media Campaigns

Magin,

Larsson,

Skogerbø

et al. 2024

PaG

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<p>For citizens to make well-informed decisions, they require information on diverse policy issues, which, among others, are publicized on political parties’ social media accounts. However, as strategic actors, parties carefully weigh which issues to highlight and which to play down, rather than addressing a full range of issues in their campaigns. We investigated the hitherto neglected question of which issue diversity parties prioritize on their social media accounts and which factors influence this choice. We conducted a standardized content analysis of the official Facebook, Instagram, and Twitter accounts of 10 Norwegian parties and their leaders during the 2021 national election campaign. The results of our analyses indicate that issue-related campaign strategies influence parties’ issue diversity more systematically than parties’ governing/opposition statuses and their choices of social media platforms.</p>

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Tapestries of Topics: Factors Affecting the Issue Diversity of Political Parties’ Social Media Campaigns

Magin,

Larsson,

Skogerbø

et al. 2024

PaG

View full text Add to dashboard Cite

show abstract

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Communicating in an eventful campaign: A case study of party press releases during the German federal election campaign 2021

Cited by 1 publication

References 35 publications

Tapestries of Topics: Factors Affecting the Issue Diversity of Political Parties’ Social Media Campaigns

Tapestries of Topics: Factors Affecting the Issue Diversity of Political Parties’ Social Media Campaigns

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