Communicating sustainability practices and values: a case study approach of a micro-organisation in the UK

Alevizou, Panayiota J.; Henninger, Claudia E.; Spinks, Chloe

doi:10.1504/ijbg.2019.097388

Cited by 6 publications

(5 citation statements)

References 32 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Interesting outcomes were found for the 'communicating sustainability' and 'ethical behaviour of the producers' factors, with the former having a significant impact on brand loyalty across all samples and the latter demonstrating no significant impact and having the weakest impact on brand loyalty. As numerous scholars have indicated, communicating sustainability and ethical behaviour are important elements of devising marketing strategies to attract customers [90][91][92]. Moreover, ensuring brand loyalty is evidently another target for firms aiming to be more competitive and sustainable [35,93,94].…”

Section: Theoretical Contributionsmentioning

confidence: 99%

The Impact of Communicating Sustainability and Ethical Behaviour of the Cosmetic Producers: Evidence from Thailand

Yamaoka

2022

Sustainability

View full text Add to dashboard Cite

Purpose—This study aims to demonstrate the antecedent factors of consumers’ cosmetics purchasing behaviour in the emerging market of Thailand from the perspective of sustainability. Specifically, the study aims to quantitatively analyse the impact of three hypothesised antecedents of consumer behaviour: product quality, communicating sustainability, and ethical business behaviour. Methodology—A quantitative methodology is applied in the study, which collects survey data from Thailand. This study focuses on two cosmetic brands in Thailand, a domestic brand and an international brand. The total 800-sample dataset was analysed using Structural Equation Modelling to validate a conceptual model with measurements of three antecedent factors: quality, ethical behaviour, and communication sustainability. Findings—It is found that ‘ethical behaviour of the producers had a non-significant impact for all samples and the ‘domestic brand’, whereas communicating sustainability had a significant impact in all sample cases. The proposed measurement scales present a practical and pioneering tool for assessing consumer responses and behaviour towards cosmetic brands. The set of scales will also help cosmetics marketers to appraise their strategic planning and monitor their progress toward creating and identifying consumer loyalty to cosmetics brands via producers’ ethical behaviour and CSR messaging. Originality—The global market and inter-stakeholder communications have greatly changed the way people perceive, behave towards, and react to business suppliers. The understanding of consumer brand loyalty in the cosmetics industry and the business strategies focused on the impact of communicating sustainability with ethical behaviour remain limited, especially in the context of the emerging market. This research contributes to filling this gap with empirical analyses.

show abstract

Section: Theoretical Contributionsmentioning

confidence: 99%

The Impact of Communicating Sustainability and Ethical Behaviour of the Cosmetic Producers: Evidence from Thailand

Yamaoka

2022

Sustainability

View full text Add to dashboard Cite

show abstract

“…Dado que el mercado actual requiere una comunicación centrada en objetivos de respeto al medioambiente, algunos autores han empezado observar la CIM desde la perspectiva de la sostenibilidad (Bormane 2018;Alevizou et al 2019). Según Bormane (2018), la CIM para la sostenibilidad es un ámbito de investigación novedoso que abarca tres áreas: cambio climático, responsabilidad social corporativa y consumo sostenible y se define como: «la implementación de actividades de marketing integrando oportunidades de bienestar público, preservación del medio ambiente y desarrollo económico equilibrado con el fin de aumentar el valor de consumo de un producto o servicio a través de la comunicación de la compañía con los participantes del mercado utilizando canales de distribución» (p. 84).…”

Section: Comunicación Integrada De Marketing Y Conocimiento Ecológicounclassified

How does Integrated Marketing Communication boost guest satisfaction? A proposal through ecological knowledge and value co-creation

Bordian¹,

Saura²,

Šerić³

2022

cuadernosgestion

View full text Add to dashboard Cite

The growing need to increase the effectiveness of the hotel sector communication drives to investigate the ways on how to intensify this communication effects. IMC approach based on sustainability starts to be increasingly important among other alternatives. The present work aims to examine the relationships between IMC for sustainability, ecological knowledge, co-creation of value and satisfaction. A theoretical model is proposed based on the relationships that are studied. The fieldwork was conducted among 303 hotel guests in Kyiv (Ukraine). The results reveal that the IMC for sustainability has a significant influence on satisfaction; furthermore, the findings show that satisfaction increases when ecological knowledge and the co-creation of value mediate this relationship, showing themselves as ways to promote the effect of the IMC. Finally, concerning the trip purpose, it is observed that for business guests, compared to leisure guests, IMC has a greater effect on the level of ecological knowledge, which in turn leads to a higher degree of satisfaction with the hotel.

show abstract

“…Communication consistency encompasses both the consistency of the common visual, verbal, and audible elements of the message, as well as the consistency of the common meaning and content of the brand, across different media. Given the need to focus communication within a sustainable context, some authors approach IMC as a strategy to communicate the environmental sustainability of the company (Bormane, 2018;Alevizou et al, 2019;Bordian et al, 2022). Therefore, IMC for sustainability aims to increase the consumption value of a sustainable product or service through communication between the company and market participants across various channels (Bormane, 2018).…”

Section: Consumer Perception Of Imc For Sustainabilitymentioning

confidence: 99%

“…This work applies the approach of Integrated Marketing Communication (hereinafter, IMC), which suggests greater coordination and synergy of all marketing communication tools (Šerić et al, 2015;Kitchen, 2017). Furthermore, and more, there is an emerging and specific line of research that focuses the IMC on sustainability (Bormane, 2018;Alevizou et al, 2019;Bordian et al, 2022). In this direction, contributions based on clients' perceptions about IMC in a sustainable context, and the identification of its effects are encouraged and can represent a crucial step towards establishing its content and scope (Bordian and Gil-Saura, 2021;Bordian et al, 2022).…”

Section: Introductionmentioning

confidence: 99%

Effects of integrated marketing communication for sustainability and ecological knowledge: A cross-cultural approach in hospitality

Bordian¹,

Saura²,

Šerić³

et al. 2023

EJTR

View full text Add to dashboard Cite

Sustainability challenges have been recognised as research priorities in marketing and services. This work seeks to observe how Integrated Marketing Communications (IMC) for sustainability affects satisfaction and loyalty, both directly and indirectly, i.e., through the ecological knowledge of the guest. In addition, it attempts to analyse whether the sequence of modelled effects changes according to the country of origin, retaining two different nation/culture contexts: Spain and Ukraine. To test the hypotheses of the proposed theoretical model, the PLS- SEM technique was used based on 611 responses from consumers staying in hotels (254 in Ukraine and 357 in Spain). The results reveal IMC for sustainability exerts a positive impact on guest ecological knowledge, satisfaction, and loyalty. Finally, the country of origin of hotel guests and the cultural traits associated with it moderate the direct effects of IMC, ecological knowledge, and satisfaction on loyalty. These findings lead to important implications for the management of tourism companies.

show abstract

Communicating sustainability practices and values: a case study approach of a micro-organisation in the UK

Abstract: This is a repository copy of Communicating sustainability practices and values: a case study approach of a micro-organisation in the UK.

Cited by 6 publications

References 32 publications

The Impact of Communicating Sustainability and Ethical Behaviour of the Cosmetic Producers: Evidence from Thailand

The Impact of Communicating Sustainability and Ethical Behaviour of the Cosmetic Producers: Evidence from Thailand

How does Integrated Marketing Communication boost guest satisfaction? A proposal through ecological knowledge and value co-creation

Effects of integrated marketing communication for sustainability and ecological knowledge: A cross-cultural approach in hospitality

Contact Info

Product

Resources

About