“…Regarding athletes' frontstage performance, previous research found that athletes use sport-themed Twitter profile pictures to create strong impressions about their athletic abilities and build their personal brands in public (Hull, 2014;Lebel & Danylchuk, 2014;Li, Stokowski, Dittmore, Malmo, & Rolfe, 2017). Previous studies also indicated that athletes are engaged in backstage performance as they often post their private lives, which would not be exposed via traditional media, and share personal opinions with their followers (Geurin-Eagleman & Burch, 2016;Hambrick, Simmons, Greenhalgh, & Greenwell, 2010;Hull, 2014;Lebel & Danylchuk, 2012). The presentation of backstage elements on social media as well as interacting with followers allowed athletes to build their own unique personal brands.…”