Communicating with farmers about conservation practices: Lessons learned from a systematic review of survey studies

Witzling, Laura; Wald, Dara M.; Williams, E.

doi:10.2489/jswc.2021.00145

Cited by 11 publications

(3 citation statements)

References 65 publications

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“…A negative effect also emerged across all three "stepladder" comparisons for farmers who had higher proportions of rented acres. This finding is consistent with other studies that suggest there may be barriers presented by land rental for achieving high rates of conservation adopting in the Midwest, though past results are mixed (Khanna et al 1999;Varble, Secchi, and Druschke 2016;Witzling, Wald, and Williams 2021); our results suggest that farmland leases, rental economics, or landowner-tenant dynamics present a major structural challenge for conservation efforts and strongly conflict with conservation implementation on many farms.…”

Section: Discussionsupporting

confidence: 92%

Novel approaches for understanding Iowa farmers’ perspectives on conservation and climate change to inform extension and outreach

Nowatzke

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Section: Discussionsupporting

confidence: 92%

Novel approaches for understanding Iowa farmers’ perspectives on conservation and climate change to inform extension and outreach

Nowatzke

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“…In promoting water conservation, it is important to learn from past experiences. In a meta-analysis of social science research, Witzling et al [66] found that farmers got information from three or more sources when considering change. Preferred sources included extension and university sources, NRCS, soil and water conservation districts, and peers, but also crop advisors, input providers, and traditional as well as digital media.…”

Section: Applicability To Other States and Regionsmentioning

confidence: 99%

Policy, Technology, and Management Options for Water Conservation in the Ogallala Aquifer in Kansas, USA

Steiner

Devlin

Perkins³

et al. 2021

Water

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The Ogallala Aquifer underlies 45 million ha, providing water for approximately 1.9 million people and supporting the robust agriculture economy of the US Great Plains region. The Ogallala Aquifer has experienced severe depletion, particularly in the Southern Plains states. This paper presents policy innovations that promote adoption of irrigation technology, and management innovations. Innovation in Kansas water policy has had the dual effects of increasing the authority of the state to regulate water while also providing more flexibility and increasing local input to water management and regulation. Technology innovations have focused on improved timing and placement of water. Management innovations include soil water monitoring, irrigation scheduling, soil health management and drought-tolerant varieties, crops, and cropping systems. The most noted success has been in the collective action which implemented a Local Enhanced Management Area (LEMA), which demonstrated that reduced water pumping resulted in low to no groundwater depletion while maintaining net income. Even more encouraging is the fact that irrigators who have participated in the LEMA or other conservation programs have conserved even more water than their goals. Innovative policy along with creative local–state–federal and private–public partnerships are advancing irrigation technology and management. Flexibility through multi-year allocations, banking of water not used in a given year, and shifting water across multiple water rights or uses on a farm are promising avenues to engage irrigators toward more sustainable irrigation in the Ogallala region.

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“…Previous studies on farmers' acceptance of technologies mainly underlined the innovation characteristics (Moyo and Salawu, 2018 ), trust (Azadi et al, 2019 ), awareness (Witzling et al, 2021 ), and the lack of clarification of the reasons behind farmers' resistance and possible remedies in a single study. This research attempts to address this gap by underpinning the IRT and ICT to formulate a conceptual model for addressing the critical research questions that are (1) how functional (i.e., usage, value, and risk) and psychological (i.e., tradition and image) barriers negatively influence the intention to use regenerative farming technologies and (2) how communication campaigns (i.e., advertisements or scientific documentaries) inversely moderate the negative influence of functional (i.e., usage, value, and risk) and psychological (i.e., tradition and image) barriers on regenerative farming adoption among farmers (see Figure 1 ).…”

Section: Introductionmentioning

confidence: 99%

Exploring Influence of Communication Campaigns in Promoting Regenerative Farming Through Diminishing Farmers' Resistance to Innovation: An Innovation Resistance Theory Perspective From Global South

et al. 2022

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Climate change and farming malpractices (e.g., harmful pesticides use) are harmful to the globe's productive soil and biodiversity, thereby posing a hazard to the survival of future generations. Innovative technologies provide continuous smart conservation solutions, such as regenerative farming, to confront the ongoing climate crisis and maintain biodiversity. Albeit, regenerative farming has the potential to conserve climate change by upgrading the soil's organic materials and reinstating biodiversity leading to carbon attenuation. However, a critical problem remains concerning adapting conservation farming practices that can assist low-income farmers. In this scenario, theoretical-driven communication campaigns are critical for addressing individuals' resistance to innovation. Thereby, this research uncovers the moderating influence of the numerous communication tools in determining the adoption of regenerative farming through diminishing farmers' resistance to innovation. The study employed a cross-sectional design vis-à-vis a survey method. A sample of 863 farmers participated by responding to the self-administrated questionnaire. In line with prior theories, the study's results identified that communication campaigns such as public service advertisements and informative scientific documentaries could reduce the resistance to innovation that increases the attitude toward the adoption of regenerative farming with varied intensity. Besides, informational support also remained a significant contributor in determining the intention to adopt regenerative farming. This specifies that implanting habits of conservation farming requires the initiation of communication campaigns using different media content. These results may be advantageous for policymakers to influence farmers' intentions to adopt regenerative farming.

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Communicating with farmers about conservation practices: Lessons learned from a systematic review of survey studies

Cited by 11 publications

References 65 publications

Novel approaches for understanding Iowa farmers’ perspectives on conservation and climate change to inform extension and outreach

Novel approaches for understanding Iowa farmers’ perspectives on conservation and climate change to inform extension and outreach

Policy, Technology, and Management Options for Water Conservation in the Ogallala Aquifer in Kansas, USA

Exploring Influence of Communication Campaigns in Promoting Regenerative Farming Through Diminishing Farmers' Resistance to Innovation: An Innovation Resistance Theory Perspective From Global South

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