T. (2018) 'The role of communication content and reputation in the choice of transaction partners : a study based on eld and laboratory data. ', Games and economic behavior., Additional information:
Use policyThe full-text may be used and/or reproduced, and given to third parties in any format or medium, without prior permission or charge, for personal research or study, educational, or not-for-prot purposes provided that:• a full bibliographic reference is made to the original source • a link is made to the metadata record in DRO • the full-text is not changed in any way The full-text must not be sold in any format or medium without the formal permission of the copyright holders.Please consult the full DRO policy for further details.We study the effects of communication content and its interaction with reputation on the choice of transaction partners in markets with moral hazard. We find that buyers" choices of sellers are influenced by prices and reputation information as well as by sellers" messages: buyers prefer sellers who make specific promises. If specific promises are infeasible, buyers prefer sellers whose arguments reduce the social distance.These observations do not depend on the availability of reputation information. We also find that, if specific promises are feasible, buyers" profits do not significantly differ from hypothetical profits realized under a correct expectations rule.JEL Codes: D44, D83, L14 * We thank Nicolas Fugger, Jason Shachat, Lijia Tan, and numerous seminar and conference participants for very valuable comments and suggestions. Lisa Seeger and Franziska Then provided excellent research assistance. Financial support by the Deutsche Forschungsgemeinschaft (BR 2346/3-1) is gratefully acknowledged. Mimra et al., 2016), less research has been dedicated to the role of communication between sellers and buyers (and its interplay with reputation). From a game-theoretic point of view, communication is cheap talk and does not influence behavior whenever the interests of agents are opposed. If their interests are similar, communication can influence outcomes by helping agents to coordinate (see Crawford, 1998, for a summary). Starting with experimental work on social dilemmas, namely the prisoner"s dilemma and the public good game, cheap-talk communication has nevertheless been observed to influence human behavior in a variety of games. Among others, communication between players can increase the efficiency and equality of outcomes in bilateral bargaining (e.g., Roth, 1995). During the last decades, several potential explanations for the observed influence of communication have emerged. One popular explanation is that communication allows agents to reduce the social distance, thereby making the opponent"s payoff more salient or allowing for reputation building. Social distance is put forward, for example, to explain varying donations in dictator games (see, e.g., Charness and Gneezy, 2008, on the role of names). Another prominent explanation is based on the impact of (non-binding) promises ...