“…Men showed a consistently lower likelihood of intending to carry out recommended actions and a higher likelihood of intending to carry out nonrecommended actions when helping a person in distress or at risk of suicide. Previous research has suggested that these gender differences might result from men having more negative attitudes toward suicide prevention (Schwartz, Pyle, Dowd, & Sheehan, ), a reduced ability to recognize the warning signs of suicide (Burns & Rapee, ; Marshall & Dunstan, ), reduced perceptions that a person at risk of suicide needs assistance (Reavley, Morgan, & Jorm, ; Sweeney, Owens, & Malone, ), greater reluctance to discuss emotional difficulties, and greater stigma toward suicidal ideation (Sweeney et al., ). Suicide prevention campaigns might, therefore, need to focus on some of these antecedents to affect helping intentions and behaviors.…”