In this paper, we introduce an agent communication protocol and speech acts for norm negotiation. The protocol creates individual or contractual obligations to fulfill goals of the agents based on the so-called social delegation cycle. First, agents communicate their individual goals and powers. Second, they propose social goals which can be accepted or rejected by other agents. Third, they propose obligations and sanctions to achieve the social goal, which can again be accepted or rejected. Finally, the agents accept the new norm by indicating which of their communicated individual goals the norm achieves. The semantics of the speech acts is based on a commitment to public mental attitudes. The norm negotiation model is illustrated by an example of norm negotiation in multi-player online gaming.