Communication Crisis in Fashion: From the Rana Plaza Tragedy to the Bravo Tekstil Factory Crisis

Sádaba, Teresa; SanMiguel, Patricia; Gárgoles, Paula

doi:10.1007/978-3-030-15436-3_24

Cited by 17 publications

(9 citation statements)

References 38 publications

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“…Some other factories were later closed because of their poor construction. In addition to such accidents in industry, there have also been cases of unpaid wages for workers who work in factories producing goods for brands such as Zara, Next and Mango [38]. While fast fashion allows products to be delivered to retailers in a matter of weeks to meet consumer demand for new garments, overconsumption, industry practices and growing awareness of environmental and social consequences are providing the impetus for new ways of producing and consuming fashion [39].…”

Section: Fast Fashion and Its Socio-economic Ethical And Environmenta...mentioning

confidence: 99%

The Fashion Industry and its Problematic Consequences in the Green Marketing Era a Review

2022

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This paper uses a narrative literature review to provide evidence of the problematic consequences of the fast fashion industry in the context of sustainability and to consider the option of the green marketing approach as a way of reducing negative impacts. Studies relevant to our research were identified through a search of Web of Science, Science Direct, Scopus and Google Scholar. In recent years, environmental sustainability has played an important role on the political agenda, but it is also driving innovation in business. The range of environmentally friendly products on the market is increasing, and consumers are showing interest in buying these types of products, which are usually more expensive. Unfortunately, fashion production is one of the least sustainable industries. Therefore, more and more fashion companies are trying to implement green approaches in their value chains. Green marketing in the context of the fashion industry essentially refers to products that are produced with respect to working conditions and the environment, and to the possibility of finding a compromise between business objectives and environmental issues.

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Section: Fast Fashion and Its Socio-economic Ethical And Environmenta...mentioning

confidence: 99%

The Fashion Industry and its Problematic Consequences in the Green Marketing Era a Review

2022

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“…One of the biggest and saddest scandals happened in Rana Plaza (Dhaka, Bangladesh), with more than 1,100 victims [21,28,34]. Giau et al [27] explain that fashion companies are expected to improve the conditions of workers, and the authors recall: "the development of social sustainability also strongly involves the supplier dimension so that the improvement of working conditions can occur at each level of the supply chain" [27] (p. 76).…”

Section: Sustainability In Fashionmentioning

confidence: 99%

Study of Spanish Brands on Sustainability and Reputation in the Fashion Sector

Saes

Kaurić

Sejdini

2022

TLR

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A company’s reputation is heavily influenced by sustainability. Furthermore, the recent pandemic has made us more aware of the social dimension of sustainability. Herein, fashion brands also have a role in collaborating and generating a positive impact on society. Hence, the focus of this paper is to examine if sustainability is associated with a company’s corporate reputation among real customers. An analysis of 10 Spanish fashion brands has been conducted, measuring the impact of sustainability on their corporate reputation. Data for this study was collected by surveying 500 Spanish consumers online and quantitative analysis was performed with Partial Least Squares (PLS) v.3.2.7 software. The empirical study does not validate that sustainability positively affects the reputation of Spanish fashion brands, while companies were evaluated negatively when it came to social responsibility or enhancing society. Nevertheless, the company received positive feedback on its environmental stewardship. The other results show that reputation does have a positive effect on trust. It is the most significant direct effect that occurs in the present study. Also, trust has a positive impact on loyalty in Spanish fashion brands.

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“…(iii) Social networks allow conversations to be generated between companies and companies, companies and organizations, companies and users, organizations and users, and users and users. Conversations regarding environmental and social issues have increased and, therefore, so has everything relating to sustainability and CSR from a broader perspective [8,[68][69][70]. (iv) The technology and development of image and video permit the development of a more interactive kind of communication, with graphics, videos and illustrations that facilitate the understanding of the messages [71,72].…”

Section: Online Corporate Sustainability Communicationmentioning

confidence: 99%

“…For this reason, it is more essential than ever that companies should behave ethically, in order to transmit these truths and avoid "cosmetic communication" [6]; that is to say, manipulating or hiding the most controversial aspects of corporate sustainability, also known as "greenwashing" [73][74][75] which especially affects the fashion industry [46]. In this sense, as explained above, fashion has been particularly affected by major environmental and social catastrophes [70].…”

Section: Online Corporate Sustainability Communicationmentioning

confidence: 99%

How to Communicate Sustainability: From the Corporate Web to E-Commerce. The Case of the Fashion Industry

SanMiguel¹,

Pérez-Bou

Sádaba³

et al. 2021

Sustainability

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Sustainability strategy at companies has become a key business and management aspect for the development and success of an enterprise. The communication of strategies and actions relating to sustainability has become increasingly important for both companies and brands. This research studies the communication process that forms part of the sustainable strategy of fashion companies, ranging from the corporate website to e-commerce, and it proposes improvements for sustainability communication. Two new models are presented: the Operational Model for Evaluating Fashion Corporate Websites (OMEFCW) and the Operational Model for Evaluating Fashion E-Commerce (OMEFeC), based on the core dimensions of online sustainability communication (orientation, structure, ergonomics and content—OSEC), as established by Siano. In order to obtain an optimal view of the fashion industry, four corporate groups—two luxury fashion groups (Kering Group and Moët Hennessy Louis Vuitton (LVMH)) and two fast fashion groups (H&M Group and Intidex)—are compared. In addition, all of the e-commerce operations of the groups’ fashion brands are analyzed, a total of 32 brands. The results show that it is necessary to continue improving in terms of the communication of sustainability within the fashion industry, whilst demonstrating the great deficiency that exists regarding the communication of sustainability in the case of the brands’ e-commerce operations, which are precisely the web pages most visited by consumers.

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Communication Crisis in Fashion: From the Rana Plaza Tragedy to the Bravo Tekstil Factory Crisis

Cited by 17 publications

References 38 publications

The Fashion Industry and its Problematic Consequences in the Green Marketing Era a Review

The Fashion Industry and its Problematic Consequences in the Green Marketing Era a Review

Study of Spanish Brands on Sustainability and Reputation in the Fashion Sector

How to Communicate Sustainability: From the Corporate Web to E-Commerce. The Case of the Fashion Industry

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