Communication Objectives Model (COM): A Taxonomy of Face-to-Face Communication Objectives to Inform Tele-Presence Technology Adoption

Abstract

Computer-mediated communication (CMC) has become the new normal in the era of pandemic-induced physical distancing. CMC has dramatically reduced business travel and daily commuting for knowledge workers able to work from home, which in turn reduces carbon emissions and energy expenditure. CMC offers a different communication experience compared to in-person interactions, and its impact on the success of communication is complex. Here, we report the Communication Objectives Model (COM), a framework developed to: a) understand differences in the performance of communication objectives between CMC and face-to-face interactions, and b) guide future research on measurement of such communication objectives. Given that effective communication is essentially the result of a team activity, the psychosocial constructs that comprise our framework are derived from team research across multiple domains (e.g., social psychology, human-computer interaction, and computer supported cooperative work). Constructs of interest include trust, rapport, engagement, conflict management, collective efficacy, mental models, and shared situation awareness. For each construct, we provide a definition, empirical evidence, and theoretical bases for its observable behavioral markers, as well as potential measurement methods and analytical techniques. The contributions of this research include a framework for characterizing differences between different communication media, a hypothetical implementation demonstrating how the framework can inform the decision to travel in-person versus to deploy CMC (i.e., a travel replacement threshold), and an inventory of tools and techniques that can be used to measure and assess the psychosocial constructs involved in CMC.

Video-analysis based methodologies for psychosocial research

“…The travel replacement threshold is the minimum acceptable performance of a system that can fulfill the current face-toface communication objectives. The goal of SCOTTIE is to develop a unified model based on psychosocial constructs [25] crucial for in-person interactions like trust, rapport, presence, shared mental models, quantify travel replacement thresholds, and validate it through human subject studies. The CMC systems with acceptable performance as per the derived travel replacement threshold should be able to replace in-person face-to-face communication making travel unnecessary and thus saving time, energy, and green house gases [1].…”