Communication Strategy of Dinas Komunikasi Dan Informatika Daerah Istimewa Yogyakarta in Socializing Jogja Smart Province Program Amongst the Jogjakarta Society

Abstract

This study seeks to analyze communication strategy Dinas Komunikasi dan Informatika Daerah Istimewa Yogyakarta in socializing Jogja Smart Province Program amongst the Jogjakarta Society. The purpose of this study is to obtain an overview of the strategy of Dinas Komunikasi dan Informatika Daerah Istimewa Yogyakarta in socializing Jogja Smart Province Program amongst the Jogjakarta Society. Dinas Komunikasi dan Informatika Daerah Istimewa Yogyakarta held several events related to the socialization of the Jogja Smart Province program. The event was divided into two types, direct socialization (face to face) and indirect socialization. The socialization was immediately carried out by Dinas Komunikasi dan Informatika Daerah Istimewa Yogyakarta by taking the Smart Area "Sumbu Filosofi" as a pilot project. Dinas Komunikasi dan Informatika Daerah Istimewa Yogyakarta held a roadshow to socialize the Smart Area "Sumbu Filosofi" project. Indirect socialization conducted by Dinas Komunikasi dan Informatika Daerah Istimewa Yogyakarta is through socialization in several media. These media include conventional media such as Radio, TV and print media as well as new media or internet. The research method used in this study is descriptive qualitative, with data collection through interviews, observation, and studying official documents. The results in socializing the Jogja Smart Province program by referring to factors such as recognizing communication targets, media selection, assessment of message objectives, and the role of communicators in communication that are already running well but not optimal. Optimization in outreach on social media has not been so intense as well as direct socialization of the Jogja Smart Province program which has not been widely carried out in educational institutions. Nevertheless, the socialization that took the Smart Area "Sumbu Filosofi" as a pilot project has been going well.