1981
DOI: 10.1016/s0022-3182(81)80006-4
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Communication theory and nutrition education research

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1983
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Cited by 23 publications
(8 citation statements)
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“…Conviction to carry out a regimen is best achieved when elements of the regimen are taught in a gradual, incremental way rather than prescribed for implementation all at once. Models developed in communication research also provide a theoretical framework for understanding diet therapy among minority patients (25). In one model, there are five stages in the process of adopting new behavior: initiation, information, evaluation, trial, and adoption.…”
Section: Gohdlsmentioning
confidence: 99%
“…Conviction to carry out a regimen is best achieved when elements of the regimen are taught in a gradual, incremental way rather than prescribed for implementation all at once. Models developed in communication research also provide a theoretical framework for understanding diet therapy among minority patients (25). In one model, there are five stages in the process of adopting new behavior: initiation, information, evaluation, trial, and adoption.…”
Section: Gohdlsmentioning
confidence: 99%
“…Research suggests that behaviour change could be a slow and difficult process that requires reiteration and reinforcement of messages over a long span of time71415. Exposure to new information or services may result in mere knowledge acquisition and not necessarily lead to a change in attitudes or dietary behaviours.…”
Section: Historical Perspectivementioning
confidence: 99%
“…. Yarbrough (1981) (Looker, Long, Hamilton, and Shannon, 1983;Kaplowitz and Olsen, 1983;Earhart, 1980). When communication is done by mass media, the communication is referred to as mass communication.…”
Section: Network Model Of Communicationmentioning
confidence: 99%
“…&dquo;Communication does not occur in a social vacuum. Even when educational programs are directed at individuals, we should recognize that these individuals are members of ongoing groups&dquo;(Yarbrough, 1981, p. S23).These examples illustrate that effective dissemination of research findings provides help for families and individuals with decisionmaking for a desired outcome. The examples also demonstrate the utility of using a theoretical perspective to analyze research and plan future strategies.…”
mentioning
confidence: 99%