Communications Research Since Lazarsfeld

Katz, Elihu

doi:10.1093/poq/51.4_part_2.s25

Cited by 149 publications

(50 citation statements)

References 64 publications

(32 reference statements)

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“…Criticisms of early U&G research focus on the fact that it (a) relied heavily on self-reports, (b) was unsophisticated about the social origin of the needs that audiences bring to the media, (c) was too uncritical of the possible dysfunction both for self and society of certain kinds of audience satisfaction, and (d) was too captivated by the inventive diversity of audiences used to pay attention to the constraints of the text (Katz, 1987). Despite severe limitations, early researchers, especially those at the Bureau of Applied Social Research of Columbia University, persevered, particularly in examining the effects of the mass media on political behavior.…”

mentioning

confidence: 99%

Uses and Gratifications Theory in the 21st Century

Ruggiero¹

2000

Mass Communication and Society

1,880

561

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Some mass communications scholars have contended that uses and gratifications is not a rigorous social science theory. In this article, I argue just the oppositeWhat mass communication scholars today refer to as the uses and gratifications (U&G) approach is generally recognized to be a subtradition of media effects research (McQuail, 1994). Early in the history of communications research, an approach was developed to study the gratifications that attract and hold audiences to the kinds of media and the types of content that satisfy their social and psychological needs (Cantril, 1942). Much early effects research adopted the experimental or quasi-experimental approach, in which communication conditions were manipulated in search of general lessons about how better to communicate, or about the unintended consequences of messages (Klapper, 1960).

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mentioning

confidence: 99%

Uses and Gratifications Theory in the 21st Century

Ruggiero¹

2000

Mass Communication and Society

1,880

561

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“…(2) was unsophisticated about the social origin of the needs that audiences bring to the media; (3) was too uncritical of the possible dysfunction of certain kind of needs, both for self and society, that audiences bring to the media; and (4) was too focused on the inventive diversity of audiences used to pay attention to the constraints of the text (Katz, 1987).…”

Section: Limitations Of the Uses And Gratification Approachmentioning

confidence: 99%

Living with robots : investigating the user acceptance of social robots in domestic environments

Graaf¹

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“…To begin with, it should be noted that U&G theory has been criticized for its theoretical and methodological shortcomings, such as not being rigorous enough about the social origin of the needs that the viewer brings to the media (Katz 1987), and for being individualist in its methodological inclinations (McQuail 1994). However, U&G theory has been also praised for effectiveness and for being the 'most influential' social science theory (Roy 2009, p. 878) that 'furnishes a benchmark base of data for other studies ' (Ruggiero 2000, p. 12).…”

Section: Uandg Theory Soap Operas and College Students: Literature Ovmentioning

confidence: 99%

Soap Opera Viewing Motives among College Students in the Republic of Armenia

Keshishian¹,

Mirakyan²

2017

KOME

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Soap operas are a popular culture phenomenon around the globe, including the Republic of Armenia (Armenia hereafter), a small ancient and changing society in post-Soviet era. A survey of 292 college students from Yerevan, the capital, as well as the provinces of Armenia was conducted in Yerevan. Employing uses and gratifications theory, this study investigated the students' reported motives in viewing soap operas in relations to their demographics. The survey yielded three motives for viewing soap operas: to pass time, for pleasure, and for stimulation. Analysis showed that provincial students were more likely to watch soap operas to pass time. The study can serve as a foundation for future studies about media use in Armenia and possibly other post-Soviet societies.

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Communications Research Since Lazarsfeld

Cited by 149 publications

References 64 publications

Uses and Gratifications Theory in the 21st Century

Uses and Gratifications Theory in the 21st Century

Living with robots : investigating the user acceptance of social robots in domestic environments

Soap Opera Viewing Motives among College Students in the Republic of Armenia

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