Communitainment on Instagram: Fitness Content and Community-Driven Communication as Social Media Entertainment

Stollfuß, Sven

doi:10.1177/2158244020919535

Cited by 27 publications

(23 citation statements)

References 58 publications

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“…Pada penelitian ini, platform media sosial yang difokuskan adalah Instagram, yaitu media sosial yang dipilih oleh PT Optima Indonesia untuk memasarkan produknya. Instagram adalah platform media sosial untuk berbagi gambar paling populer sejauh ini, dengan sekitar 1 miliar orang menggunakan Instagram di seluruh dunia pada tahun 2019 (Stollfuß, 2020). Instagram pun merupakan salah satu platform media sosial yang populer di Indonesia, mencapai peringkat keempat dari berbagai platform media sosial lainnya seperti terlihat pada Gambar 1 (Kemp, 2020).…”

Section: Komunikasi Pada Platform Media Sosial Instagramunclassified

“…Beberapa fitur unggulan Instagram antara lain: 1) video dan foto sebagai konten; 2) caption pada konten yang dipublikasikan; 3) komentar berupa tanggapan akan konten; 4) hashtag atau label untuk membantu menemukan konten sejenis; 5) penandaan teman atau akun lain pada konten; 6) repost atau share yang memungkinkan penyebaran konten lebih luas; 7) story atau fitur berbagi cerita dalam bentuk foto dan video yang tersimpan selama 1x24 jam; dan 8) pengiriman pesan langsung ke teman atau akun lainnya. Instagram terus mengembangkan fitur fungsionalnya, mulai dari gambar, video, audio, pesan langsung, cerita Instagram, hingga kini Instagram TV, dan sebagainya, yang menjadikannya platform komunikasi multifeaturing untuk berbagai potensi penggunaan (Stollfuß, 2020).…”

Section: Komunikasi Pada Platform Media Sosial Instagramunclassified

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Edukasi Kesehatan Kulit Perempuan Indonesia melalui Media Sosial pada Akun Instagram @hi.flawless

Claudia

Marta

Rewindinar³

2021

JKP

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Content marketing has become an essential part of any social media marketing strategy. However, the effectiveness of a content marketing strategy through social media will be determined by its alignment with the prevailing communication model. This study aims to analyze the communication model that takes place in the marketing of educational content regarding the health of Indonesian women's skin on Instagram @ hi.flawless and determine the effectiveness of the content marketing based on the communication model that occurs. This study uses a qualitative approach with a netnographic method. Data collection methods are through observation and interviews, while data analysis techniques use data reduction, data presentation, and drawing conclusions analysis methods. This research shows that the communication model that occurs is Schramm's interactional communication model which can then be further developed into a multistep non-linear communication model and advanced web communication. The use of Indonesian women's skin health education as content for marketing on Instagram @ hi.flawless is known to be in line with the prevailing and effective communication model to be implemented, seen from the relatively high level of consumer involvement and the increase in sales that have occurred. Keywords: communication model, content marketing, education, social media

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Section: Komunikasi Pada Platform Media Sosial Instagramunclassified

Edukasi Kesehatan Kulit Perempuan Indonesia melalui Media Sosial pada Akun Instagram @hi.flawless

Claudia

Marta

Rewindinar³

2021

JKP

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“…Li, 2016). Furthermore, audience response could be subjective to culture and mood depending on what the media entertainment means to the audience in their works of life (Stollfuß, 2020). Odağ et.…”

Section: Limitations and Further Studiesmentioning

confidence: 99%

Social Media Skits: Reshaping the Entertainment Experience of Broadcast Audience

Ojomo

Sodeinde

2021

Sage Open

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The emergence of social media has produced diverse changes for broadcast media in the discharge of their entertainment function. While the uses and gratification theory identifies entertainment as one of the needs that motivate the audience to use the media, the technological determinism theory argues that the nature and strength of interaction in the society change as new media technologies evolve. This study is a descriptive and predictive discourse on how social media skits are reshaping audience consumption, participation, expectation, and production of entertainment. As opposed to broadcast experience, the audience engage with social media skits, own them, many times produce them, form relationships around them, demand for new contents, and through their reactions, affect the sustainability of the content providers online. They also redefine entertainment for comedians who release skits to test new comedy materials. These interacting features together reshape the way the audience experience entertainment on social media.

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“…Even thouh rates of supplement use vary greatly across countries 62 , gym attendees tend to use a variety of supplements more often -in European countries estimated 30 % to 70 % of gym attendees use supplements 63 . This practice poses a number of health risks, mainly due to the lack of knowledge about potential side effects and consequences of supplement use, especially long-term use 64 , as well as disinformation shared by unprofessionals through social networks 63,65,66 .…”

Section: Physicaly Active Individuals In Focusmentioning

confidence: 99%

Public Health Perspective on Magnesium

Šoher

Banjari

2021

J. appl. health sci. (Online)

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Magnesium is a cofactor in more than 300 enzymes, it plays a vital role in energy metabolism, homeostasis of electrolites, and bone metabolism, and regulates a number of fundamental functions such as muscle contraction, neuromuscular conduction, glycemic control, and blood pressure. Magnesium deficiency has been associated with a wide range of diseases, from cardiovascular diseases, hypertension, diabetes, to anxiety and other mental disorders, migraine and osteoporosis, and especially worrying is subclinical form which is estimated to affect up to 30% of the population. Recommended dietary intake of magnesium is 300 mg and 350 mg per day for adult males and females, respectively. While highly abundant in a variety of foods, especially green leafy vegetables, nuts and seeds, water is the main contributor to magnesium daily intake. Water has been the focus of a number of public health interventions aiming to improve magnesium status of populations, especially in Israel and Australia. Supplements are becoming a more important contributor to the total magnesium intake, especially among physically active individuals. Public awareness of the health benefits gained from physical activity is improving, and more individuals decide to engage in (recreational) physical activity. Even though physical activity increases the risk of magnesium deficiency, misuse of supplements due to lack of knowledge and misinformation shared on social networks can have a detrimental effect on individual’s health and physical performance.

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Communitainment on Instagram: Fitness Content and Community-Driven Communication as Social Media Entertainment

Cited by 27 publications

References 58 publications

Edukasi Kesehatan Kulit Perempuan Indonesia melalui Media Sosial pada Akun Instagram @hi.flawless

Edukasi Kesehatan Kulit Perempuan Indonesia melalui Media Sosial pada Akun Instagram @hi.flawless

Social Media Skits: Reshaping the Entertainment Experience of Broadcast Audience

Public Health Perspective on Magnesium

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