“Community” as a Foundation for Public Relations Theory and Practice

Hallahan, Kirk

doi:10.1080/23808985.2004.11679037

Cited by 32 publications

(47 citation statements)

References 34 publications

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“…Several public relations scholars have similarly emphasized the importance of community in the public relations discipline. For example, Hallahan (2004) suggested that the public relations profession be re-named community relations. Similarly, Valentini, Kruckeberg, and Starck (2012) supported a Community Building Theory of Public Relations that views public relations as serving fundamental roles of building and maintaining community.…”

Section: Social Capital Approaches To Public Relationsmentioning

confidence: 98%

A social capital approach: An examination of Putnam’s civic engagement and public relations roles

Dodd

Brummette

Hazleton

2015

Public Relations Review

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Section: Social Capital Approaches To Public Relationsmentioning

confidence: 98%

A social capital approach: An examination of Putnam’s civic engagement and public relations roles

Dodd

Brummette

Hazleton

2015

Public Relations Review

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“…Hallahan (2004) has succinctly summarized the charges of excessive idealism leveled at communitarianism and its quest for harmony:…”

Section: Excellence Theory and Two-way Symmetrymentioning

confidence: 99%

Converging on harmony

Marsh

2012

Public Relations Inquiry

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A growing number of frameworks for envisioning and enacting public relations posit social harmony as a core goal of the discipline. Such frameworks include two-way symmetry, communitarianism, fully functioning society theory, Isocratean rhetoric, and aspects of the reflective paradigm. A goal of social harmony, however, has been challenged as being overly idealistic, utopian, and incongruous with the competitive nature of human beings and organizations. This article examines the evolutionary biological theories of Charles Darwin and Peter Kropotkin -in particular, Kropotkin's theory of mutual aid -and details their conclusion that the processes of natural selection favor communities built upon cooperation rather than competition. The processes of evolution and natural selection thus provide a scientific foundation for a goal of social harmony within public relations frameworks.Public relations scholarship currently enjoys (a verb used advisedly) a sometimes contentious but ultimately beneficial state of flux regarding overarching paradigms that, ideally, suggest directions for scholarship and professional practice. The 'paradigm struggle' that Botan optimistically envisioned in 1993 now characterizes -and, in the estimation of Botan and Hazleton (2006), energizes -public relations scholarship:We would expect any field that fails to develop a paradigm struggle to stagnate and even to slip backwards. Public relations will be no exception to this rule either, so just as we should celebrate the emergence of a dominant paradigm in the field [symmetry/Excellence Theory], we should also celebrate the emergence of challenges to that paradigm … (2006: 9)

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“…Desde este punto de vista, y con el análisis de diferentes experiencias y orientaciones, se hace indispensable reconocer que la comunidad valora las experiencias de sus miembros, y por tanto, es necesario poner esa experiencia en común, trabajar conjuntamente hacia metas co munes y facilitar la participación de los diversos grupos para que la experiencia, las habilidades, y los recursos resulten en soluciones más amplias y mejoren la calidad de vida. Teniendo como referencia a diferentes autores (Hallahan, 2004, Kruckeberg y Starck, 1988Martinez y Kiousis, 2006;Starck y Kruckeberg, 2001, 2003, Molleda (2001) explica que una perspectiva latinoamerica na, convoca a los profesionales de las relaciones públicas para ser agentes de la "transformación social" y parte de la "conciencia social" de sus organizaciones. Además, las relaciones públi cas en América Latina apuntan a contribuir al bienestar de los ambientes sociales donde las organizaciones funcionan.…”

Section: Comunicación Y Relaciones Públicas Para La Intermediación Sounclassified

Estrategias de comunicación para crear alianzas

Monsalve¹

2009

anagramas rumbos sentidos comun.

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Este análisis se centra en el uso de la estrategia de comunicación como proceso que contribuye con la creación de alianzas multisectoriales. Pretende explicar el proceso de creación de vínculos entre organizaciones representativas de tres sectores: organizaciones comunitarias, empresa privada y Estado. Plantea, como conclusión del análisis, la necesidad de adoptar un rol intermediador por parte del comunicador, evidente en los procesos y productos que genera en la estrategia de comunicación, para hacer coherente el discurso estratégico y la acción comunicativa.

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“Community” as a Foundation for Public Relations Theory and Practice

Cited by 32 publications

References 34 publications

A social capital approach: An examination of Putnam’s civic engagement and public relations roles

A social capital approach: An examination of Putnam’s civic engagement and public relations roles

Converging on harmony

Estrategias de comunicación para crear alianzas

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