Proceedings of the 20th ACM International Conference on Intelligent Virtual Agents 2020
DOI: 10.1145/3383652.3423875
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Community-Based Cultural Tailoring of Virtual Agents

Abstract: Culturally informed design for virtual agents has been shown to positively impact health outcomes when tailored to target audiences. We present a participatory design methodology for culturally tailoring virtual agents. Investigators worked with key informants from our target population, members of predominantly Black church communities, to design culturally-relevant and sensitive virtual agent health promotion interventions. In the first participatory session, key informants designed agents to assist them wit… Show more

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Cited by 29 publications
(12 citation statements)
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“…However, previous studies have suggested that a co-design process is required [63,64], and consideration of how user characteristics (eg, gender and ethnicity) and use context impact the perception of agent behaviors [43]. Moreover, specific agent features such as tailoring conversational agent characteristics to match user culture and personality [65,66], personalizing content [67], and expressing empathy [68] may boost rapport and engagement.…”
Section: Principal Findingsmentioning
confidence: 99%
“…However, previous studies have suggested that a co-design process is required [63,64], and consideration of how user characteristics (eg, gender and ethnicity) and use context impact the perception of agent behaviors [43]. Moreover, specific agent features such as tailoring conversational agent characteristics to match user culture and personality [65,66], personalizing content [67], and expressing empathy [68] may boost rapport and engagement.…”
Section: Principal Findingsmentioning
confidence: 99%
“…Familiar clothing marker is explored to provoke a sense of familiarity with the conversational agent (Aljaroodi et al, 2020; O'Leary et al, 2020; Yadav et al, 2019; Murali et al, 2020; Lugrin et al, 2018. During a study, participants even considered that a certain dress was not considered appropriate (O'Leary et al, 2020). Similarly, in some contexts revealing clothes of avatars may be perceived as inappropriate (Aljaroodi et al, 2020).…”
Section: (23) Cultural Markersmentioning
confidence: 99%
“…Dickinson et al [28], for example, relied heavily on the network of street outreach workers managed by a partner organization to develop infrastructure for those workers to connect and collaborate. Some projects held research activities at common times and places of assembly for the community: e.g., regular meetings at a community center, alongside church services, or integrated with ceremonies [31,96,117,135,137]. In a few cases, researchers reported on significant efforts to reorient the traditional paradigm of HCI research and deconstruct design processes to give primacy to community knowledge practice [80,106,130].…”
Section: Enabling Participatory Models Formentioning
confidence: 99%
“…A minority of projects identified only outputs of the project for researchers (n=7, 15%). These projects often involved the development of design principles for a technological artifact or system immediately relevant for researchers, but not for the community [53,96,131].…”
Section: 23mentioning
confidence: 99%