Balancing conservation and community development is a significant challenge, especially where natural resources are protected and serve as livelihoods for locals. This study focuses on Kanha National Park in central India, which conserves diverse flora and fauna, including tigers and swamp deer. Conservation efforts often conflict with the livelihoods of locals living in buffer zones, leading to socioeconomic issues. Eco-tourism offers an alternative income source, leveraging the park's natural beauty and biodiversity. This chapter analyzes Kanha's eco-tourism branding, highlighting sustainable tourism practices and their ecological importance. Sustainable measures, like eco-friendly lodging and income reinvestment in community projects, align local interests with conservation goals. Despite challenges, the chapter suggests Kanha's model as an example of effective eco-tourism branding, promoting conservation and regional development through inclusive management.