Sustainable development is the ultimate goal for policy‐makers and place‐makers to develop a place. Nevertheless, although many approaches, such as exogenous, endogenous, neo‐endogenous, creative cities, and creative place‐making, have been studied, realizing a place‐based approach requires further research. This study addresses the gaps in these approaches by exploring how a place might be made from a local's perspective. A grounded theory approach was employed to understand the phenomena, and theoretical sampling was applied. Data were collected through interviews, online sharing sessions, and secondary sources. A total of 71 documents were collected and analyzed. Hundreds of open codes were refined to 52 concepts, which later were categorized under 20 sub‐dimensions. Next, these sub‐dimensions were grouped under eight dimensions and later integrated into three themes – “a creation of stories, a rise of wellbeing, and a sustainable goal”. Lastly, these themes construct a framework for creative place‐making. This framework addresses the lacunas of previous studies by illustrating a creative place‐making process with the creation of stories, the generations of sense of place and wellbeing, and lastly, addressing the local's problems; this process helps to create a place branding which will motivate more locals to create the stories of their place.