Indonesia is the largest producer of Swiftlet bird’s nest in the world. One of the largest contributors to production is Central Kalimantan Province. This is a great potential in regional economic growth. It can be seen that part of the region’s income comes from the export of Swiftlet bird’s nest. The active participation of these breeders is inseparable from the existing capitals, one of which is social capital. The research aims to (1) map the form of social capital in the development of Swiftlet bird houses and (2) analyze the role of social capital in the development of swiftlet farms. The method used is qualitative. Data analysis through interactive models with reduction, presentation, and conclusions. Research informants were selected purposively, namely Swiftlet birdhouse owners, management teams, and exporters in Central Kalimantan Province. Data collection techniques use observation, in-depth interviews, and secondary data studies. The results showed that: (1) the development of Swiftlet birdhouse potential in Central Kalimantan is based on social capital, namely trust, norms and networks. (2) Social networks, beliefs and norms have an important role in developing the potential of Swiftlet birdhouses and affect economic, social and environmental aspects.