Community Pharmacy Marketing in the New Era: A Global Picture of Extended Community Pharmacy Services

Hassali, Mohamed Azmi; Nordin, Nazri; Sarriff, Azmi; FahadSaleem,

doi:10.5772/intechopen.74326

Cited by 6 publications

(4 citation statements)

References 46 publications

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“…The study suggests that community pharmacists should provide person-centric care, including lifestyle recommendations like smoking cessation, weight management and exercise advice for conditions like cardiovascular diseases and asthma (Hassali et al, 2018 ; Rosenthal et al, 2018 ). However, it has also been reported that patients often perceive pharmacists as ‘medical professionals’ rather than wellness experts, which may affect their willingness to engage in discussions about healthy lifestyle choices (Blebil et al, 2022 ).…”

Section: Discussionmentioning

confidence: 99%

Lived experiences of Turkish community pharmacists toward person-centric care: a qualitative analysis

Deniz,

Rasheed,

Eren

et al. 2023

Journal of Pharmaceutical Policy and Practice

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Background: In Turkey, the SMART pharmacist program was launched to enable community pharmacists to deliver patient-centric care services. However, how far this programme has achieved success and what are the challenges faced by the programme need to be evaluated. Objective: This study aimed to explore the experiences of community pharmacists in providing person-centric care services in pharmacies and provide recommendations for improved care effectiveness. Methods: A phenomenological approach was adopted in this study. To conduct qualitative interviews, a semi-structured interview guide was devised to gather insights from the pharmacists. The interviews were coded verbatim. Subsequently, various themes and sub-themes were developed based on the aim and objectives of the study. A total of 14 pharmacists engaged in semi-structured interviews conducted between May and August 2023. Results: Two main themes emerged from the data: challenges in person-centric care and recommendations to improve person-centric care. Barriers were subdivided into patient-related challenges and personal challenges. Recommendations consisted of pharmacists’ professional tasks and recommendations. Conclusion: The findings of this study, suggest that the concerned healthcare authorities should re-evaluate the ‘SMART pharmacist’ program in Turkey and address professional and personal challenges faced by community pharmacists in delivering effective person-centric care. Pharmacists recommend patient follow-up (follow-ups), providing a counselling environment, collaboration with physicians, expansion of pharmacy services.

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Section: Discussionmentioning

confidence: 99%

Lived experiences of Turkish community pharmacists toward person-centric care: a qualitative analysis

Deniz,

Rasheed,

Eren

et al. 2023

Journal of Pharmaceutical Policy and Practice

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“…Otherwise, they shall irresponsibly withdraw themselves from the situation to search for another act of assistance, which is able to carry out the role as expected. Therefore, it is critical to ensure that the CPs indulge themselves with the facts, information, and skills acquired through experience or education as the way to cause the people to believe firmly in the truth of the CPs' competence to counsel them [37]. The CPs should also make alterations to their way in which one acts or conducts oneself, especially toward the interaction with their customers.…”

Section: Categories Of Drug-related Problemsmentioning

confidence: 99%

“…Therefore, many companies are willing to spend millions of dollars to ensure their products shall reflect acquiescence perception to the customers' senses. In the healthcare context, the CPs must always make better of their services to catch the attention among the people to notice them or their services as interesting or important [37]. The CPs must intensify, increase, or further improve the quality, value, or extent of their knowledge and skills so that they shall have the chance to demonstrate the truth or existence of something by evidence or argument.…”

Section: Categories Of Drug-related Problemsmentioning

confidence: 99%

STARZ-DRP: Improving Efficiency of Patient Care in Community Pharmacies

Nordin¹,

Hassali²

2020

Consumer Behavior and Marketing

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Customers are always becoming the center of interest among the physicians, dentists, and pharmacists in the healthcare system. However, they are always having favorable feeling with the community pharmacists (CPs) as the first spot to seek advice. For that reason, it is essential to determine the character, behavior, and habit of customers toward the CPs and their extended pharmacy services. In addition, it is critical to determine the possible factors, which might have an effect on their characters, behaviors, and habits. The outcome of the analysis might help the CPs to understand the scenario in a particular way. Afterward, a structured and systematic approach known as "STARZ-DRP" is instigated as a basic skill to ensure whether each pharmacist has the self-confidence and self-competence to interact with the customers. The entire course of action shall empower the strength of personality among the CPs in the healthcare system.

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“…A medicine use review involves a private discussion between a pharmacist and a patient, in order to improve the medication adherence and to lower the risk of adverse drug reaction due to polypharmacy [8]. Pharmacists can identify which medicines a patient may not be taking, as well as potentially inappropriate medicines [2; 7].…”

Section: Pharmaceutical Care and Medicine Use Reviewmentioning

confidence: 99%

Connecting the Customer Experience Concept with Pharmaceutical Care for Improving the Healthcare Status of Patients

Blejan

Microbiology²,

Ciupitu³

et al. 2020

International Conference Innovative Business Management &Amp; Global Entrepreneurship (IBMAGE 2020)

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Healthcare costs are rising worldwide, due to a series of factors related to increased spending on medication, aging, medication errors, adverse drug events and hospital admissions. Aging phenomenon is closely followed by an increasing burden of chronic diseases. New therapies used to treat chronic diseases have intensified the economic pressure on healthcare organizations. Pharmacists play an important role in lowering costs by reviewing the pharmacotherapy of patients. Pharmacists are also the link between the physician and the patient, providing free medical advice without the need for an appointment. Lowering the number of inappropriately prescribed drugs reduces the risk of adverse drug events that frequently contribute to prolonged and expensive hospital admissions. In the near future, a new approach is needed for long term results. Pharmacists will have to reshape the old concept of patient care, moving out of the negative feelings area derived from sickness and start to protect health instead of managing disease. It will result a shift from sick care to proactive healthcare experiences. Pharmacists will anticipate and solve patient’s problems before they can produce a displeasure. For maintaining a well-being state of patients is now necessarily to adopt or implement a patient centred strategy based on customer experience pillars. In Romania integrity matters most in customer experience, closely followed by personalization. In the new Era of pharmaceutical care, pharmacists will have to focus on patient experience and patient journey.

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Community Pharmacy Marketing in the New Era: A Global Picture of Extended Community Pharmacy Services

Cited by 6 publications

References 46 publications

Lived experiences of Turkish community pharmacists toward person-centric care: a qualitative analysis

Lived experiences of Turkish community pharmacists toward person-centric care: a qualitative analysis

STARZ-DRP: Improving Efficiency of Patient Care in Community Pharmacies

Connecting the Customer Experience Concept with Pharmaceutical Care for Improving the Healthcare Status of Patients

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