Editorials 308 than the one we faced in preventing the spread of HIV infection 30 years ago, and it will require similar partnerships between health providers, the general public, governments, and industry groups. One problem that needs to be urgently remedied is the lack of a national strategy: the size of the challenge we face, and the multifaceted responses needed to meet it, require a coordinated approach that can only be achieved by a national strategy for reducing opioid-related deaths.Competing interests: I have sat on advisory boards for Mundipharma, Camurus, and Indivior, have received research funding from Camurus, and provided consultancy services for Mundipharma.Provenance: Commissioned; externally peer reviewed. ■