Community Services Honey Farmers Through Transfer of Technology as an Effort to Create Local Leading Products

Abstract

Mitra ini adalah Kelompok Tani Madu Kecamatan Mallawa Kabupaten Maros. Kelompok Tani Madu Mallawa awalnya hanya beranggotakan 4 orang dan kemudian berkembang menjadi 8 orang. Secara umum terdapat 4 fokus permasalahan yaitu jumlah madu yang dipanen setiap tahunnya berkurang, kualitas dan kemasan madu yang dijual rendah, belum adanya izin usaha, dan sistem penjualan yang masih konvensional. Berdasarkan permasalahan yang dihadapi mitra, tim pengabdian masyarakat menawarkan solusi yaitu Transfer teknologi budidaya madu, pelatihan dan pendampingan pengemasan madu, pendampingan pengurusan izin usaha, pelatihan dan pendampingan pemasaran digital. Sasaran luaran dari pengabdian masyarakat ini adalah (1) adanya kemasan yang menarik dan higienis, (2) peningkatan hasil panen madu, (3) peningkatan omzet penjualan, dan (4) diterbitkannya izin usaha. Selain itu, adanya peningkatan pengetahuan mitra dalam budidaya madu, pemanfaatan teknologi dalam pengemasan dan proses pemasaran melalui digital marketing. Sedangkan Mandatory Outcome berupa publikasi di jurnal nasional sinta 3, publikasi melalui media, video dokumentasi kegiatan, modul budidaya madu dan kewirausahaan, serta website penjualan. Metode pelaksanaannya adalah pelatihan, pelaksanaan, pendampingan, monitoring dan evaluasi sebagai upaya menjamin tercapainya tujuan pengabdian masyarakat madu Mallawa. The partner in this Community Services is the Honey Farmers Group, Mallawa Subdistrict, Maros Regency. Mallawa Honey Farmer Group initially only consist of 4 members and later grew to 8 people. In general, there are 4 focuses problems, namely the amount of honey harvested every year is reduced, the quality and packaging of honey sold is low, there is no business license, and the sales system is still conventional. Based on the problems faced by partner, the community services team offers solutions, namely Transfer of honey cultivation technology, training and assistance in honey packaging, assistance in managing business permits, training and digital marketing assistance. The output targets of this community services are (1) the existence of attractive and hygienic packaging, (2) the increase in honey harvest, (3) the increase in sales turnover, and (4) the issuance of a business license. In addition, there is an increase in partner knowledge in honey cultivation, the use of technology in the packaging and marketing process through digital marketing. While the Mandatory Outcomes are in the form of publications in the national journal sinta 3, publications through the media, activity documentation videos, honey cultivation and entrepreneurship modules, and sales websites. The implementation method is training, implementation, mentoring, monitoring and evaluation as an effort to ensure the achievement of the goals of community services honey Mallawa.