For a locally compact group G, we introduce and study a class of locally convex topologies τ on the measure algebra M(G) of G. In particular, we show that the strong dual of (M(G), τ) can be identified with a closed subspace of the Banach space M (G) * ; we also investigate some properties of the locally convex space (M(G), τ).2010 Mathematics subject classification: primary 43A10; secondary 43A15, 46A03, 46H05.