Company information privacy orientation: a conceptual framework

Abstract

Contemporary organisations struggle to develop effective responses to the complex challenge of deploying sophisticated information technology systems in an era characterised increasingly by customer demands for privacy. In this paper, we develop a conceptual framework of Company Information Privacy Orientation that attempts to reconcile the differences between the organisation's information management objectives and its ethical and legal obligations to address customers' privacy. Control theory and justice theory are utilised to build an organisation‐level framework that is composed of a firm's ethical obligation to its customers, its customer information management strategy and its assessment of the risks to its business created by legal demands to provide customer information privacy. The four different types of company privacy orientation profiles that emerge from this conceptual framework are then discussed, along with implications for future research.

Customer perceived value, satisfaction, and loyalty: the role of willingness to share information

“…Consequently, despite the fact that individuals vary in their perceptions of privacy concerns (Bansal, Zahedi, and Gefen 2015), the way companies succeed in privacy assurance largely determines how they are able to reduce privacy concerns and build trust (Wu, Huang, Yen, and Popova 2012). The topic of privacy concerns has been studied extensively, and it has been identified as a focal construct within the contemporary business landscape, and as Greenaway, Chan, and Crossler (2015) discuss, it contains various ethical, legal, and information management issues. In addition, a few studies have considered relational commitment (Lacey and Morgan 2008), relationship quality (White 2004), and compensation or incentives for providing information (Premazzi et al 2010;White, Novak, and Hoffman 2014) as relevant antecedents of customers' willingness to share information with marketers.…”

The Design of Personal Privacy and Security Risk Scores for Minimizing Consumers' Cognitive Gaps in IoT Settings

“…Even if consumers had complete information, they would not be able to perfectly process their detailed information because this information is usually very complex [21]. The proposed PSR assessment framework will also contribute to improving consumers' ability to understand the details of IoT privacy and security issues by visualizing consumers' use of different data types and their privacy control capabilities [22]. Last, cognitive biases significantly influence consumers' decision making with PSRs, but we consider this factor to be beyond the scope of the current study and leave it for future research.…”

Flamingos on a slackline: Companies' challenges of balancing the competing demands of handling customer information and privacy

“…More than two decades ago, Jeff Smith () noted the lack of research concerned with an organizational perspective on companies' privacy‐related practices, and more than 10 years later, Mary Culnan made the same observation with more drastic wording: “Privacy is an organizational issue that is grossly under‐researched” (Chan et al, , p. 272). It is surprising that since then, still only a handful of studies have addressed this research need (eg, Greenaway, Chan, & Crossler, ; Lee et al, ; Parks, Xu, Chu, & Lowry, ; Wall et al, ). The few studies that do consider the organizational perspective on information privacy are summarized in Table .…”