Company name fluency and acquisition target analysis

Hsu, Ching-Yu; Huang, Chia‐Wei; Lin, Cheng-Hung

doi:10.1111/eufm.12391

Cited by 3 publications

(2 citation statements)

References 60 publications

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“…Company names also have an obvious "psychological" side (Bulatovi c et al, 2016), which has been underpinned through many name studies based on psychological or linguistic methods. This reveals the importance of giving the company the "right" name in the technical sense: Arora et al (2015), Fox (2011), Liu (2021); Hsu et al (2022) and many more. These efforts are not in vain: according to Green and Jame (2013), fluent company names are higher valued and awake more investor interest.…”

Section: Introduction and Goalsmentioning

confidence: 98%

Place attributes and company names: an empirical and conceptual study into public branding and business strategies

Bassols i Gardella,

Acevedo,

Orjuela Martínez

2023

JPMD

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Purpose This research finds out to what extent companies’ names are influenced by the place’s attributes versus the official branding policies of a place and, consequently, whether and how local companies “buy into” the place’s strategies put forth by official bodies. Design/methodology/approach This paper is both conceptual and empirical, as a mixed quantitative and interpretive approach is used. The companies’ names of a tourist industry (the tour and guiding companies) in three destinations are compared and pitched against the branding of these cities. The companies' names are classified into categories to ascertain whether they reflect (or diverge from) the official strategies. Finally, a conceptual model is developed to explain the findings: the strategic naming model (SNM). Findings Our main finding is that the overall business features of a place being stronger determinants to the naming strategies than tourist destination branding initiatives. The intrinsic features of a place seem thus to be “above” destination branding policies. The researched features account for different naming strategies, such as highly original names, flat names or non-strategic names. Research limitations/implications As the work is based on a convenience sample, it cannot claim strong representativity. The fact that each of the three data sets was processed by a different researcher might bring up personal biases. Practical implications This work is a call for a more intensive use of naming strategies to the companies’ advantages, as naming is found out to be strategy used to a very low degree. Thanks to this research, companies will understand the different naming possibilities and be able to apply them to their strategies by choosing names which express “uniqueness” or “belonging”. Practitioners will also be aware of whether they are communicating towards the industry or towards the market. Originality/value No works were found that empirically pursue our research goals. Therefore, this research might be considered as a novelty. The proposed SNM model explains and relates the most usual company naming techniques, which were unrelated up to date.

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Section: Introduction and Goalsmentioning

confidence: 98%

Place attributes and company names: an empirical and conceptual study into public branding and business strategies

Bassols i Gardella,

Acevedo,

Orjuela Martínez

2023

JPMD

View full text Add to dashboard Cite

show abstract

“…On the one hand, the psychology literature shows that individuals judge fluent stimuli more positively than nonfluent ones (Schwarz, 2004;Oppenheimer, 2006;Song and Schwarz, 2009). Experimental and field evidence suggests that this bias may also affect financial decisionmaking (Alter and Oppenheimer, 2006Shah and Oppenheimer, 2009;Silva et al, 2016;Chan et al, 2018;Schwarz et al, 2021;Hsu et al, 2022). Green and Jame (2013) conclude that investors may indeed exhibit a naive preference, or ''affect'', for fluency, and bid up the prices of fluently-named stocks (henceforth: ''fluent stocks'').…”

Section: Introductionmentioning

confidence: 99%