2024
DOI: 10.30574/msarr.2024.10.2.0067
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Comparative analysis and implementation of a transformative business and supply chain model for the FMCG sector in Africa and the USA

Henry Ejiga Adama,
Chukwuekem David Okeke

Abstract: This paper conducts a comparative analysis of business and supply chain models in the Fast Moving Consumer Goods (FMCG) sector between Africa and the USA, aiming to identify transformative strategies for enhancing efficiency, sustainability, and market penetration. The FMCG sector serves as a critical component of both economies, contributing significantly to GDP and employment. However, stark differences in infrastructure, consumer behavior, and regulatory environments between Africa and the USA necessitate t… Show more

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Cited by 3 publications
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