Presently, in the automotive industry, continuous improvement of product and process quality is always challenging and creative task. Many quality techniques were adopted in this field and advantages were also gained. The intention of this paper is to present the possibilities that offers the use of quality control and Quality Assurance Matrix to provide largest protection against nonconformities in the production process. Are presented the similarities and differences between the traditional quality control and modern control using QAM. By adopting QAM in the design stage and serial production line itself leads to launch of a product with maximum quality performance, with tighter tolerances, and with reduced or no defects.