Comparative Analysis of Digital Marketing Strategies for Live Streaming of Sporting Events

Abstract

Background:The research attempts to analyze the impression of digital marketing strategies executed by sports marketers. Digital marketing enables sports club to create brand equity and value. Therefore, marketing campaigns are predominantly run-across various digital platforms promoting and advertising live streaming of sporting events. Interestingly, sports team have conceptualized innovative and engaging marketing ideas to strengthen their fan base and community building. Consequently, earning fan loyalty and converting them into potential buyers for sustainable economic benefits. Evolving digital marketing techniques have contributed in monetization. Sports marketers continuously brainstorm to edge out their competitors in the market. "If predicting the nature of technological change is the most important challenge we face, then identifying how we can engage with technology for the benefit of sport has to be next up on the list". Methods:Comprehensive, set of questions were prepared and circulated among the aspiring sports management students, entrepreneurs, athletes, teachers and sports consumers from different walk and profession of life. Further to validate the findings of the study researcher implemented Pearson's Chi-Square test and Phi (Effect size). Conclusion:With, this background the present article endeavor, to study the recent advances in digital marketing strategies for live streaming of sports events. The article has proposed a theoretical outline for illuminating innovations in digital marketing uplifting sports and social transformations in the sports milieu. It highlights importance of one goto digital marketing strategy for sports marketer is social media marketing.