2022
DOI: 10.37591/omniscience.v12i2.3395
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Comparative Analysis of FMCG Products with Special Reference to HUL and ITC

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“…They found out that during the study period both of the companies are doing almost same. Bohra et al (2022), This is also a comparative study on HUL and ITC, two big corporates of FMCG industry of India. This study aimed to find out that which company's products are more preferred by consumers.…”
Section: Literature Reviewmentioning
confidence: 99%
“…They found out that during the study period both of the companies are doing almost same. Bohra et al (2022), This is also a comparative study on HUL and ITC, two big corporates of FMCG industry of India. This study aimed to find out that which company's products are more preferred by consumers.…”
Section: Literature Reviewmentioning
confidence: 99%