Nowadays the software industry has known a significant growth, while the end-users have become very demanding. In this sense, the model transformation has become one of the essential solutions to ensure competitiveness in the field of the software industry domain. For that, the Object Management Group (OMG) proposes for the Model-Driven Architecture (MDA) approach three abstraction levels, namely Computation Independent Model (CIM), Platform Independent Model (PIM) and Platform Specific Model (PSM). Therefore, our contribution in this paper is to shed more light on the first MDA transformation, which is the transformation from CIM to PIM levels. We propose a disciplined Model-Driven approach for the e-business information system, which generates the IFML (Interaction Flow Modeling Language) model automatically in the PIM level from business value model in the CIM level, using the ATL transformation language. For this purpose, the business value model is illustrated by the E3value model, whereas, the IFML model exhibits the front-end applications content, interface composition, user interaction and control behavior for several kinds of applications, such as web applications, mobile applications and desktop applications.