Comparative analysis of the influence on consumers via mobile phones and computers

Abstract

Business operations are nowadays characterized by a rapid development of technology and marketers are therefore searching for most efficient methods for drawing the attention of consumers to their business and occupying a position in their consciousness. The possession and use of mobile phones have become an integral part of lives of all consumers. This work investigates whether there are any differences in the degree of influencing consumers who watch advertising content via their mobile phones, in comparison to the influence on those watching the same content on computers, and how big they are, as well as whether the opinion of respondents concerning interactivity (perceived interactivity) of the observed content differs from the actual, existing interactivity.

Predicting User Behaviour Based on the Level of Interactivity Implemented in Blockchain Technologies in Websites and Used Devices

“…Interactive user experiences on retail sites boost user perception, and thus buy intent. Sellers that want customers to explore their site must rebuild it with interactive features [17,[44][45][46]. In conclusion, increasing perceived task difficulty lowers ease of use, but increases enjoyment [47].…”